If you’ve ever poured your heart into a social media post that says “Now Booking!”—and heard crickets—you’re not alone. But here’s the truth: people don’t book photographers just because they see one nice image. They book when they know, like, and trust you. That’s what we’re building today using the 7-11-4 framework.
So if you want a simple, powerful way to become the photographer your community turns to, hit play and enjoy the episode!
What is the 7-11-4 Framework?
1. 7 Hours of Time
Trust takes time, literally. Research shows it takes seven hours with someone for them to move from acquaintance to friend. That could look like:
- Volunteering for a school fundraiser or board
- Attending sports tournaments or being a room parent
- Spending a weekend at a community event
These aren’t just nice things to do—they’re strategic. One client Sarah met at an art fair board became a lifelong client and referral source.
2. 11 Interactions
Connection is built through frequency. After 11 touchpoints, people begin to trust you. Think:
- Daily carpool or daycare drop-offs
- Weekly tennis lessons or yoga class
- Commenting on their social media
- Serving on a parent committee
You don’t have to pitch yourself. Just show up consistently and be yourself. Let the relationship unfold naturally.
3. 4 Locations
Trust deepens when people see you in four different settings. It proves consistency across environments. For example:
- Running into a client at Pilates class, school events, the grocery store, and a networking mixer
- Volunteering somewhere they work or serve
- Connecting at their business and at community events
These crossover moments turn casual acquaintances into true relationships. That’s when booking you becomes a no-brainer.
What This Means for You
You don’t need a viral reel. You don’t need a big ad budget. You just need to:
- Spend meaningful time with people
- Interact often in simple, consistent ways
- Be visible in multiple parts of your community
Whether it’s a pizza fundraiser, a yoga class, or just your daily errands—those moments are gold. Because when you’re famous to a few, those few will sing your praises.
Let’s Wrap This Up
If you’ve felt awkward marketing yourself or like your client pool is drying up, this framework gives you a fresh, human-centered path forward. It’s not about pushing—it’s about connecting. Make it your habit to be visible, warm, and intentional in your daily life. Your dream clients are out there. They just need to know who you are.
Now it’s your turn: where can you build your 7-11-4? Start with one place this week and let the magic unfold.
RESOURCES
Boutique Breakthrough Workshop: My 8-week roadmap for growing a joyful, profitable studio
Follow Sarah on Instagram – DM “Conversation Starters”
Grab the Free NYT Bestselling Book for Photographers
Join Our Free Facebook Group – Get the mini-class
Watch New Videos on YouTube
Subscribe & Review the Podcast on Apple
