Online Photography Business Coaching

With a focus on excellence, innovation and community, we provide coaching and support to help photographers turn their passion into a successful and fulfilling career to life.



Photography Business Institute
Photography Business Institute

With a focus on excellence, innovation, and community, we provide comprehensive training programs and support to help photographers turn their passion into a successful and fulfilling career.

About Us

Photography Business Institute is an online coaching institute founded by New York Times Best Selling author and World-Renowned portrait photographer, Sarah Petty. Nearly 2,000 students have completed our flagship photography business coaching program, Boutique Breakthrough.

Photography Business Institute equips photographic artists to generate a viable income from their portrait photography.

Photography business coach

Why are we here?

Well, it’s pretty simple. We’re excited to come to work everyday because we help fulfill dreams of photography business owners like you who want the flexibility that having a small business allows. The flexibility to be parents, friends, spouses, travelers and passionistas at what we love. We have that flexibility, too, so we can relate.

You see many of us including our founder, Sarah Petty, worked the corporate life. Sarah’s father successfully operated a family-owned small business for many years, but she wanted to try corporate life out. After college she did a stint at Coca-Cola Enterprises and learned quickly she didn’t want her career to end after 40 years with a gold watch and a pat on the back. She knew there was more to her career in business, like her father had figured out for himself. She just wasn’t sure what it looked like until she opened her boutique photography studio, Sarah Petty Photography.

For us, small business is about no limits on our potential. It’s about being where we need to be when we need to be there. It’s about creating something we can be proud of every single day and that others will love. It’s about doing the work that most people don’t want to do, but that we’re passionate about doing. It’s about attending our kiddos school events and being home for dinner. It’s about creating something we are so passionate about that we can’t help but dream about it every night.

Our entire team at Photography Business Institute is here to get you the photography marketing help and focused photography marketing education you need for brand building and charging what you’re worth. We love giving you marketing tips that we know will give you that small business life you crave. So that sums it up.

That’s why we’re here, and we hope we can help you, too.

School for photography
Sarah Petty Check

Our founder, Sarah Petty, donating $35,000 to O.U.R.


Mission & Values

Giving back is central to our core values — we empower our mentees to lift their communities through their talents. As a united effort, our growing network has funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile, and collectively our Peak Performance coaching members donated over $45,000 to pet charities in 2023 alone.

By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our students carry this spirit of service wherever their journeys lead.