PHOTOGRAPHY BUSINESS INSTITUTE

Premier Online Coaching for Your Portrait Photography Business

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Photography Business Institute
Photography Business Institute

SUPPORT & COACHING

How We Can Help You

We created Photography Business Institute as a better solution for you.

Unlike colleges, universities, and trade schools, our mission is different: to open the world of photography business up to individuals of all ages without requiring a high school diploma or application hoops to jump through. With no grades, no tests and no classroom, your experience is one of expansive exploration, creativity and coaching. 

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WHAT MAKES US DIFFERENT

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We believe you shouldn’t have to choose between family or business. That your family shouldn’t have to suffer as you purse your passion as a photography business owner. You can do both well. Our members learn how to balance their growing photography business while keeping family first.

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When your business is thriving, your opportunity to make an impact in your community grows exponentially. That’s why giving back is central to our values. We empower our members to lift their communities through their talents as they grow their photography businesses. As a united effort, our members have funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile and $20,000 for Village Impact. Collectively our Peak Performance Coaching members have donated over $110,000 to animal specific charities in their communities in 2023 & 2024.

By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our members carry this spirit of service wherever their journeys lead.

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In most courses and programs, you’re thrown into the deep end to figure things out on your own. But we do things differently here. At the Photography Business Institute, you will be coached by our team of seasoned photography business owners in a safe, online space for open learning and growth. Our unique framework of learning, implementation and constructive coaching and feedback in a dedicated online community is why our members experience greater success. From the mindset to the skillset needed to run a profitable photography business, the ongoing mentorship and feedback you receive will keep your momentum building so you don’t have to get a job working for someone else.

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LIVE EVENTS

GO BOUTIQUE LIVE

The only 3-day, interactive, virtual event designed for boutique portrait photographers by one of the most profitable photography business owners in the United States, Sarah Petty, as named by the Professional Photographers of America.

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PORTRAIT PHOTOGRAPHY BUSINESS

OUR COACHING PROGRAMS

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CAMERA TO CASH MEMBERSHIP

Camera to Cash is our community for beginners who want ongoing monthly coaching and bite-sized photography growth.

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BOUTIQUE BREAKTHROUGH WORKSHOP

A complete, 60-day coaching experience for portrait photographers who want MORE free time for their family, MORE income from their talents, and MORE fulfillment from doing what they love

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PEAK PERFORMANCE COACHING

Annual ongoing mentorship and dedicated coaching for portrait photographers who want to tap into proven marketing campaigns with a community of like-minded business owners. With 2-3 meet ups around the U.S. each year, our members have the opportunity to strengthen their relationships with each other in-person in addition to the virtual coaching that happens all year.

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JOYCAST PODCAST

Tune in to our JOYCAST PODCAST, hosted by Sarah Petty, for a helpful introduction to the world of photography business and personal development.
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GO BOUTIQUE LIVE VIRTUAL EVENT

In this three day,  immersive, virtual experience, discover the latest strategies that are working for portrait photography business owners worldwide. Attend this interactive event from the comfort of your home.

Free photography business training

FREE PHOTOGRAPHY BUSINESS CASE STUDY

Feeling burned out? Join us for an inspiring Case Study featuring a member who fell back in love with her business.

SARAH PETTY

OUR FOUNDER

The Photography Business Institute was founded by Sarah Petty, a 25+ year veteran portrait photographer and New York Times Best Selling Author who was named one of America’s Most Profitable Photographers by Professional Photographers of America. A mom of 3 young adult children and working photographer, she built her business while putting Family First.

Founder of Photography Business Institute
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CONNECT WITH US

Do you have big goals for your photography business? We know what it’s like to be alone. We’ve got real people available who’ve set time aside to talk with you. 

Sign up for a quick call and we’ll answer your questions and show you how it’s possible to boost your bank account (without missing a single family dinner).

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Photography Business Institute
The Photography Business Institute provides focused, business education, coaching and certification designed to help professional portrait photographers build a sustainable profitable career. Request more information to learn how Photography Business Institute can transform your life and your business (all without missing a single family dinner!)

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