Boutique
Breakthrough
Boutique Breakthrough is a transformative 60-day workshop tailored for portrait photographers seeking to elevate their business to new heights. It offers invaluable insights, strategies, and support to attract high-value clients and increase profitability while balancing personal fulfillment.
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Boutique Breakthrough 2.0 is a complete, 60-day workshop for portrait photographers who want MORE free time for their family, MORE income from their talents, and MORE fulfillment from doing what they love!
Photo by: Rebecca Mabey
In this 60-day workshop, you’ll:
- Learn what’s working for photographers RIGHT NOW in this uncertain economy.
- Get the roadmap for structuring your business so there’s more money in your bank account and more free time to spend with the people you love.
- Know how to explain what makes you different from all your cheaper competitors so you can book more of the RIGHT clients.
- Create a price list of products your clients will drool over.
- Implement a comfy selling framework where clients consistently swipe their cards for $1,000+ in photos and hug you at the same time.
- Transition your digital file clients to your boutique model without awkwardness or bad feelings.
- Start booking wall portrait clients who RAVE about you, no matter how much competition you have.
The Goal
Set Up a Sustainable Business You Love That Will Attract Clients Who Order $1,000+
Workshop Length
30 Days + 30 Additional Days of Support & Coaching
Workshop Format
10 online lessons, 24/7 support community for 60 days, critiques & coaching
When You Master How to Price Your
Photos Profitably, Find the Right Clients &
Get them excited to buy wall art…
You’re Arming Yourself With an Invaluable $1,000 Per Client Skill
LESSON 1:
Legal and Branding
Has your business been more of a struggle bus than a profit plane? Do your images pass the boutique salability test? We’ll put you on the boutique business fast track in lesson one, with helpful, action-oriented guidelines to boost your confidence! Discover how to run a profitable photography business in ANY economy (without buying thousands of dollars in equipment).
- Get clear on your branding and why it is important
- Learn the three simple tools you NEED to succeed as a boutique photographer
- Scrub through your brand to make sure all the little things are buttoned up so the best clients WANT to book you
- Submit your images for evaluation in six categories: composition, lighting, depth of field, posing and expression, color/tonality/exposure, wall portrait salability
- Develop your mindset for success
- Make it official – get your business license & state sales tax squared away
LESSON 2:
Finding Your What and Why
Having a strong WHY for your photography business is like having a North star. We’ll show you how to get crystal clear on all of the fundamentals of your business so you can tackle every other decision that comes your way.
- Begin to step into your new identity as a boutique photographer and business owner
- Learn what makes you different from every other photographer so competition is NEVER an issue again
- Solidify your why – this matters more than you realize
- Develop a clear vision for your boutique photography business so you know where you’re going (and why)
LESSON 3:
Pick Your Products And Pricing
There’s no such thing as one-size-fits-all pricing for every photographer. We’ll show you what people in YOUR market want, help you set profitable prices, and get your price list designed.
- Set your creation fee
- Design your price list
- Pick your product mix
- Create the ONE THING you need to show clients to get wall portrait sales
- Set your prices using my boutique pricing calculator
Price List Critique
Does your price list pass the boutique test?
We’ll put it through our boutique filter, give it a deep scrub, and critique. Once it passes the boutique test, you’ll get the green light to print your price list and start sharing it with the world!
LESSON 4:
Preparing & Ordering Samples
The samples you have on hand during your in-person consultations make all the difference! They give your customers the chance to see (and feel) exactly what they’re investing in. We’ll talk about how to choose and order samples with confidence.
- Walk into every in-person consultation feeling totally prepared
- Anticipate EXACTLY what your clients will want to see (they’ll think you’re psychic!)
- Create a perfect selection that gives your clients inspiration without overwhelming them
LESSON 5:
Mastering the Client Inquiry
It’s time to find your $1k client! We’ll fire up your boutique marketing machine and dig into three surefire methods for finding right-fit clients.
- Learn what to say so boutique clients fall in love with you, hard and fast.
- Know exactly what to say to turn your inquiries into $1k clients
- Learn my 7-Step Boutique Booking System so you’ll never book a wrong-fit client again
- Discover the step-by-step secret for transitioning shoot and burn clients to wall portrait
LESSON 6:
Marketing Your Boutique Photography Business
Your marketing has one job: To make your phone RING! But what the heck do you say once it does?
- Learn how to start conversations with almost ANYONE that can get them begging to know more about your business
- Take the guesswork out of finding clients with a rinse and repeat marketing activity NOBODY ELSE does
- Stop attracting the wrong clients and start magically attracting your ideal client to you
- Learn the ins and outs of a successful boutique model call (it’s way different than what you’ve probably tried)
- Find out how to use the “Kevin Bacon plan” to market your photography without spending a dime
- Start to become a part of your business community and engage with them in meaningful ways that build solid relationships
- Learn what to do and what NOT to do when building your online presence
- Are you sabotaging your marketing? Find out if you are and what to do about that
- Learn the ins and outs of putting a simple message out to potential clients that has generated students DOZENS of leads in a single day
LESSON 7:
The Boutique In-Person Consultation & Photographing to Sell
Selling your photography does NOT have to suck the joy out of your photography. It should feel like a conversation with your best friend! We’ll equip you with my exact 5-step process so that you never feel salesy again.
- Discover the ins and outs of an in-person consultation that practically GUARANTEES a $1,000+ order
- Learn my technique for finding out what a client wants to buy without asking them
- Score my best-kept secrets so you ALWAYS walk into a session knowing EXACTLY what images to get for your client to invest $1,000 or more
LESSON 8:
Building Your Presentation
Scratching your head over how many images to show? Not sure what music to choose? You’ll learn the formula for building your images into a presentation that maximizes your orders.
- Learn my step-by-step formula for building an in-person sales presentation that sells your photos for you
- Understand how the right sales strategy will take the same client from a $0 order to a $1,000+ order
LESSON 9:
Giving the Boutique In-Person Sales Presentation
Are your In-Person Sales Appointments taking hours? Or maybe your clients are always needing to go home and “think about it”? We’ll strip down and simplify your in-person sales appointment so you can sell LESS and make MORE.
- See FOUR presentations from past students and listen to the exact feedback they were given by coaches to polish off their sales presentations perfectly
- Master the 12 things you have to do in every single in-person sale or else the train will go off the rails
- Receive your OWN feedback from coaches by submitting your own presentation and hear exactly what to do and say to the client for that specific presentation – take out the guesswork and go into your Boutique In-Person Sales Presentation with confidence!
- Learn the minute-by-minute breakdown of what to do and when during the PERFECT in-person consultation (Hint: It only takes ONE golden hour!)
- Discover my go-to phrases for overcoming any last-minute objections so you never hear I need to go home and think about it
- Understand how to help clients cut images so you can get them to a place where they are hugging you after they hand you their credit card
- Concerned about all the “what if’s” in your head? We arm you with tools we’ve used for over 20 years to squash any potential problems that spring up during or after the Boutique In-Person Sales Presentation
LESSON 10:
The Pick Up & Referral
Not sure where to begin to offer your clients a white-glove framing experience? Feel yucky asking your clients for referrals? Discover how to incorporate frames into your product mix and learn the art of effortlessly asking for a referral… without blushing.
- Create a pick up appointment experience that reinforces their artwork investment and leaves them crying happy tears
- Learn what to say to ask for a referral WITHOUT sounding salesy
- Find out how to interview local framers to find a match made in heaven
- Master the framing appointment like a real pro to set yourself apart from other photographers
- Get drool-worthy packaging resources for your small prints that create value for your unframed portraits
- Find out how to interview local framers to find a match made in heaven (we’ll guide you through choosing your custom framing style)
Meet Your Instructor
Hi, I’m Sarah Petty, wife to Joe, momma to Katherine, John and Grace, and profitable portrait photographer of 24 years.
After a difficult pregnancy with twins, I left my career as an ad agency marketing director and opened my first photography studio…just 2 weeks after 9-11. Talk about timing!
All of my marketing experience paid off when just a few years later, I was named one of America’s Most Profitable Portrait Photographers by Professional Photographers of America.
Now, I shoot in my dream photography studio in Springfield, IL (I have a gym in it!) and I love teaching photographers how to build a photography business that gives them financial freedom and lets them put #familyfirst.
What our students are saying…
Chianne Coffman
Jim Allen
Andrea Anderton
Glenn Bashaw
Mindy Boughton
Michael Haley
Amanda Cook
Katrina Hoffman
Dee Chartier
Tiffany Freischlag
Your Investment
Unlike other courses that start collecting digital dust after purchase, we work with you over 8 weeks in a community of like-minded students to grow your photography business.
You’ll learn what products to offer, how to price based on your market, how to attract your first ideal client, and master serving your clients with a proven selling process to get that golden $1K order. Pretty much your life will completely change in just 8 weeks.
Here's What's Included:
- Boutique Breakthrough Workshop – $6,973 Value
- Transition Your Clients to Print Plan – $1,487 Value
- Boutique Portfolio Assessment – $697 Value
- 60 Days 24/7 Support Community – $10,000 Value
- Bonus Ticket to 3-Day Event, Go Boutique Live – $497 Value
Total Value Over $19,654
INDUSTRY’S BEST 30-DAY MONEY-BACK GUARANTEE
If you’re on the fence about this course, I want to assure you that I’m giving you EVERY opportunity to implement this course RISK-FREE because I’m 100% behind you in helping you improve your photography business. That’s why my 30-day, money back guarantee, 100% covers you when you invest in the workshop. If you don’t see an improvement in your photography business or you don’t see the value in the education I’ve developed over my two decades as a professional photographer, I will happily return your investment. Just reach out within 30 days of the course starting. This course works if you’re willing to learn and implement the lessons. So if you do the work, it will give you the knowledge and the tools you need to succeed.