Episode 154 – The Cost No One Talks About In a Photography Business

The Cost No One Talks About In a Photography Business


Photography Business Institute
Photography Business Institute

Take a look at where your photography business is right now…

Is it a baby business that you haven’t had a chance to put much into yet because the timing hasn’t been right?

Or maybe you have big plans to grow your existing photography business.

Either way, if you’re telling yourself you will work on it “later” when the timing is “better”, then this is definitely for you! 

Many photographers tell me that they would love to make their business rock and they will one day, but just not “now”.

Sometimes they feel the timing isn’t right because they have young kids in the house, they want to get out of debt first or they want to get their ducks in a row first.

What if you actually went all in on creating the business of your dreams?

“All in” doesn’t mean full-time, it means being profitable.

What if you did that WHILE you have three kids under three, like I did?

Or WHILE you’re doing whatever it is in your life that you’re doing?

No matter what that is, you’re going through hard things and wouldn’t it be nice to feed your soul and find your life, too? 

With a business, we have to make a conscious decision to go out there and look for it.

We have to decide over and over, as all of the obstacles come at us, to have a business.

It’s like having children!

We don’t all of a sudden restructure our entire lives to revolve around the baby.

When we had our twins, we got some structure and systems to keep our lives sane.

They learned that when they cried at night, someone wouldn’t come running.

When we would go to dinner, they learned how to have table manners at a restaurant.

They had to learn to fit into the life of the family and I believe the same thing with our business.

The time will never be right to make the leap into parenting a baby business or an advanced business that you’ve pressed the pause button on.

Don’t you agree that time is going so fast?

It’s amazing how a day can so quickly turn into a week, and a month into a year, and a year into a decade.

How long have you been telling yourself that the time isn’t right?

I want to show you the cost that no one is talking about in your photography business.

And it’s not the cost of growing your business, it’s actually the cost of not making money in your business.

What I’m talking about is the cost of inaction, the cost of staying the same. 

At our recent event, Go Boutique Live, we sent everybody this big box of materials for the event, and we sent them three emoji sticks to use during the event.

One of them had a little bag of money with “$50K Yay” on it.

When people study with me, I want them to work toward adding at least $50,000 to their life through their photography business.

The education we create here at the Photography Business Institute isn’t for dabblers because there are so many moving parts to our system.

If you’re a dabbler and you just want to make a few hundred bucks a month, that’s cool and I would call that hobby income.

But I also think you’re working too hard for the money that you are making.

If you did the math, you probably would find that you’re just having the flexibility to use your minimum wage job and complete the tasks when you want.

For some people, that makes them perfectly happy, but if you’re here and you’re investing in programs, listening to this podcast, and putting your money and time toward learning these things… then you should consider a goal of bringing in $50,000 more this year.

If you learned how to run a business, you can learn how to do it easier. 

Does it cost something upfront?

Sure. But if you learn systems, you have them forever.

If you bring in $50,000 a year for 10 years, that is a half a million dollars.

What could half a million dollars in the next 10 years fund for you?

It’s extra money that can change your life.

Wouldn’t it be nice to have some extra money coming into your life consistently?

I think it would.

Is learning what it takes to build a business, to make decisions, to take action, to invest in yourself, to talk to people, to learn marketing, to learn to sell, and how to price profitably hard?

Yeah. But if you’re saying that you can’t do it now but you can do it “someday”.

“Someday” can really steal your dreams for you if you keep putting it off.

I hear these excuses every day and my thought is, your actions are not aligning with your desires.

If you’re telling me, “I want it so bad, but I can’t,” you’re probably creating a lot of internal conflict that you don’t need to create.

I see so many of you with talent and I have worked with so many photographers who have been where you are.

They didn’t think that they had the time or the money to learn to pursue their dreams.

Rarely at the end of people’s lives do they say they wish they had put off their dreams longer.

Think about that.

I hope this spurs you to make a decision that so many others before you have made and are living with the results of that decision.

They’re loving their life and they have the time to do the things they want to do and surround themselves with amazing people.

And listen, getting it done is actually the easier part.

It’s the decision-making and committing the time and the resources to get it done that is harder.

Just know when you’re ready, I’m here. 

My team and I are here, and we are making this change in people’s lives every single day.

You don’t have to do this alone, my friend.

But I want you to know that you do have a choice, and I think it’s time that you make that choice.

When you’re ready, I’m here.

Download the Episode Transcript Here

Episode 154 – The Cost No One Talks About In a Photography Business

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