Whether you’re feeling underpaid, tired, uninspired, or just bad, today’s episode will give you seven simple ways to reset, refocus, and fall in love with your business again. Spring is such a magical time of year. It’s about renewal, growth and reorganization and the same should be happening in your business. When you’re running a business, it’s easy to get stuck in the daily grind, but inspiration fuels growth. Here are seven tips for turning things around.
- Family first and profit are not mutually exclusive
You can have both. So many photographers feel guilty about making money while also wanting to be present with their family, so they justify why they’re going to play small and make a little bit of extra money because they want to put their family first. The truth is you can have both. The reason you can show up for your family without financial stress is by running a profitable business. The key to being able to do both of these things is understanding your numbers and increasing your average order value.
- There are people who want to pay for your services
The truth is people buy what they value. Your job is to find the right people, not to convince the wrong people. We do that by adding more value from the very first phone call through the whole entire process. We have to have a better story about the problem that we’re solving.
- Your work makes a difference
You’re not just taking pictures, you’re capturing memories, emotions, legacies and moments in time that people can’t go back and get.
- You don’t need to be like every other photographer
The market is not too saturated. We’ve gotta stop comparing ourselves to other people because your uniqueness is your superpower. No one else is you, good or bad. The goal isn’t necessarily to be better than other photographers, it’s to be different. I actually think the more competition you have, the better.
- What was your “why” for starting?
I wanted to own my own business because I wanted to be a great mom. I wanted to make money, have a career and put my family first. Remember your why and use that to motivate yourself to get there faster.
- No business is meant to serve everyone
Not every client is your client, and that’s okay. The wrong clients drain your energy and the right clients energize you. I would encourage you to let go of the fear of saying no. This makes room for right opportunities, which we call new opportunities.
- You can always learn what you need to find success
If something isn’t working in your business, you don’t need to quit. It’s not because you’re not good enough or you’re not meant to have success. It just means you need to learn a new skill. The key is being willing to grow. You don’t have to figure it out yourself, but you do have to have the courage to go invest in learning how to do it. You have to prioritize it.
