How a pet photographer faced fear, raised her prices, and found her voice.
If you’ve ever found yourself pricing based on fear or hiding behind emails instead of phone calls, this conversation with Sandy Helfrich will speak straight to your heart. After 15 years of playing it safe in her photography business, Sandy reached a breaking point. She knew she couldn’t keep selling out of her own wallet—and that her clients deserved better too.
This episode is a front-row seat to how she took bold steps inside Boutique Breakthrough, landed her first $4,900 sale, and finally started serving clients in a way that felt true to her heart.
So if you want to build confidence, ditch the digital grind and make sales that truly reflect your value, hit play and enjoy the episode!
What You’ll Learn in This Episode
1. The Hidden Cost of Playing It Safe
- Sandy hadn’t raised her prices in over a decade.
- She offered digital files she didn’t believe in, just to avoid conflict.
- When a disgruntled client pushed back, Sandy questioned everything—and nearly gave in to the pressure to go full digital.
2. Why Sandy Finally Said Yes to Boutique Breakthrough
- After 15 years of under-earning, Sandy realized she needed accountability.
- She was tired of knowing what to do but never doing it.
- Joining Boutique Breakthrough gave her structure, support, and a clear path forward.
3. From Fear to $4,900 Sale
- Sandy used to avoid phone calls at all costs. Now she leads with them.
- She implemented the 7B’s strategy and landed a brand new client outside her circle.
- Her first “Julie” session resulted in a $4,900 order, almost five times what she used to make.
4. Confidence, Clarity, and Client Joy
- The client cried seeing her printed artwork. Sandy cried too.
- Her friends doubted the shift. Sandy’s results silenced the noise.
- Now, she proudly explains why printed images matter and confidently shares her pricing.
A Quick Recap & Your Next Step
Sandy’s story is a reminder that change is scary, but staying stuck is even scarier. She didn’t need a different market or a fancy new lens. She needed a system, the courage to follow it, and a little push to stop hiding behind fear.
Your clients want more than digital files. They want to be served. You can do this.
RESOURCES
Join the Client Scavenger Hunt – Starts June 16: clientscavengerhunt.com
Boutique Breakthrough Workshop: My 8-week roadmap for growing a joyful, profitable studio
Follow Sarah on Instagram – DM “Conversation Starters”
Grab the Free NYT Bestselling Book for Photographers
Join Our Free Facebook Group – Get the mini-class
Watch New Videos on YouTube
Subscribe & Review the Podcast on Apple
