What if your next best photography client isn’t online… but standing behind you at school pickup or sharing a mat at yoga? In this powerful episode, I’m walking you through why paid ads often fail small photography businesses—and how to build a smarter, more sustainable marketing engine using the 7-11-4 framework.
Forget confusing algorithms and unpredictable ad costs. It’s time to get back to basics, build trust in real life, and book ideal-fit clients in your everyday moments.
So if you want to grow your photography business without burning cash on Facebook and Instagram ads, hit play and enjoy the episode!
What You’ll Learn in This Episode
- Why Meta Ads Are a Losing Game for Most Photographers
Facebook and Instagram are built for big spenders, not boutique businesses.
Meta treats your budget like a suggestion—not a promise.
Without expert-level creative and technical setup, most ads fail or attract the wrong clients.
- The Real Costs (and Stress) of Running Ads
You’ll need new creative constantly—images, videos, captions, funnels.
Even a $20/week ad can burn cash if left unchecked.
Meta’s volatility means one day you get leads, the next you get silence.
- A Better Way: The 7-11-4 Framework
This simple framework helps people know, like, and trust you.
It’s built on consistent, real-world interactions (not one-time clicks).
Sarah teases how yoga class, pizza fundraisers, and everyday errands become goldmines for client relationships.
Let’s Wrap It Up
You don’t need to outspend the competition—you need to outconnect them. When you embrace the 7-11-4 approach, your marketing becomes a natural extension of your life, not a source of stress. Stay visible, stay generous, and the right clients will come.
RESOURCES
Join the Client Scavenger Hunt – Starts June 16: clientscavengerhunt.com
Boutique Breakthrough Workshop: My 8-week roadmap for growing a joyful, profitable studio
Follow Sarah on Instagram – DM “Conversation Starters”
Grab the Free NYT Bestselling Book for Photographers
Join Our Free Facebook Group – Get the mini-class
Watch New Videos on YouTube
Subscribe & Review the Podcast on Apple
