Twelve years in business. Hundreds of sessions. And yet, Rachel Bausch was stuck—burned out from delivering huge digital galleries for $600 a pop, wondering if she’d ever make enough to support her family. But something shifted. She drew a line in the sand, joined Boutique Breakthrough, and everything changed.
If you’re tired of spinning your wheels and ready to create a business that actually supports your life, hit play and enjoy the episode!
Inside Rachel’s Transformation from Burnout to Boutique
1. From a $600 Burnout to $5,491 Sales
Rachel was running herself ragged—two to three sessions per weekend during family time, editing nonstop, and still not making ends meet. She knew something had to change, especially as her daughter headed into high school and her husband recovered from a work injury.
The turning point? Realizing that no amount of price increases could fix the broken volume model. She needed a new business framework—and that’s exactly what Boutique Breakthrough gave her.
2. The Scariest Step: Printing Her New Price List
When Rachel saw her new price list for the first time, she was terrified. She thought no one would ever pay those prices. But she trusted the process and leaned on her fellow students to push through the fear.
Her first “Julie”? $5,491.
Then came $3,750.
Then $4,585.
That’s nearly $14,000 in just a few short weeks—more than she made in her entire busy season the year before.
3. Letting Go of “More Is Better”
Before Boutique Breakthrough, Rachel delivered 120-image galleries with a print credit no one used. Her clients were overwhelmed, not served. After learning to curate her images with intention, she found freedom—and so did her clients.
Now she shoots with a purpose. She plans for wall art. She tells stories through albums. And she’s finally offering the kind of service that makes people cry tears of joy—and pull out their credit card without flinching.
4. More Than Income—It’s About Living Again
Rachel isn’t just making more money. She’s outside with her kids, cheering them on at sports, spending time on her hobby farm, and feeling confident for the first time in years. She’s not just a photographer anymore. She’s a business owner who knows her worth.
Wrap-Up: This Could Be Your Story Too
If you’ve been in business for years but still feel stuck, hear this: you’re not too late. You don’t have to settle for burnout or keep telling yourself, “Next year will be different.” Rachel proves that with the right strategy, support, and mindset shift, you can turn your passion into a thriving boutique photography business—one that actually fits your life.
Your next step? Choose to believe it’s possible. Then get support and go all in.
RESOURCES
Boutique Breakthrough Workshop: My 8-week roadmap for growing a joyful, profitable studio
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