Does your social media scream “professional photographer” or does it whisper “hobbyist with a camera”? If your online presence isn’t attracting the right clients—or any clients at all—this episode is your social media wake-up call. I’m walking you through my CLEAN formula to help you scrub, polish, and position yourself like a true boutique professional.
So if you want a profile that attracts high-end clients instead of ghosting your bookings, hit play and enjoy the episode!
The CLEAN Formula for Photographers
C – Camera in Your Profile Pic
Show, don’t make them guess! A simple photo of you holding a camera signals credibility instantly. You don’t need a full shoot—just natural light, a self-timer, and a smile.
▶ Action: Update your profile picture today to one that makes it clear—you’re a professional photographer.
L – Label Yourself Clearly
People want to know who you are, what you do, and where you’re located—without hunting for it.
▶ Action: Your bio should include your full name, location, and specialty. Think: Sarah Petty, Central Illinois Family & Senior Photographer.
E – Eliminate Clutter
Random memes, polarizing opinions, or personal rants? They confuse and repel potential clients. You want clarity and cohesion.
▶ Action: Audit your feed and remove anything that doesn’t align with your brand or message. Stick to content that elevates your boutique image.
A – Add Products
High-end clients need to see what you offer. Show printed albums, wall art in real homes, or even styled before-and-after transformations.
▶ Action: Post product photos regularly. Help people visualize what they’re buying—because digital files don’t inspire investment like tangible artwork does.
N – New Client Work
Stay top-of-mind and show you’re in demand. Even if you’re not booked solid, create something fresh—styled shoots, personal projects, or past client highlights.
▶ Action: Commit to consistent posting. Tag clients when appropriate and let your work speak for itself. Momentum builds with visibility.
Let’s Wrap It Up
Think of your social media as your storefront window. It doesn’t have to be busy—it just has to be clear. The CLEAN formula gives you a professional polish without overcomplicating your feed. Start by tackling one letter today and build from there.
Need accountability? Tag me on Instagram @sarah.petty and show me your updated profile. I’d love to cheer you on!
RESOURCES
Boutique Breakthrough Workshop: My 8-week roadmap for growing a joyful, profitable studio
Follow Sarah on Instagram – DM “Conversation Starters”
Grab the Free NYT Bestselling Book for Photographers
Join Our Free Facebook Group – Get the mini-class
Watch New Videos on YouTube
Subscribe & Review the Podcast on Apple
