Episode 283 – $15,300 of Photography Orders in a Day! The Summer Camp Experience That Changed Jean’s Sales Forever

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Photography Business Institute
Photography Business Institute

What if just two small shifts in how you photograph and present images could turn your sales day into a $15,000 payday?

That’s exactly what happened for Jean, a coach in our Peak Performance program, after she attended our live summer camp. She came home and had the biggest sales day of her career—$15,300 from two portrait sessions. In this episode, Jean and I unpack the exact changes she made and how you can implement them too.

So if you want to shoot with purpose, sell with confidence, and blow past your revenue goals, hit play and enjoy the episode!


Jean’s Biggest Takeaway: Be Intentional

At summer camp, Jean saw firsthand how photographing and presenting with purpose changes everything.

  • She curated instead of overshooting
  • She photographed for the products she wanted to sell
  • She built presentations that made saying yes effortless for clients

Her new mantra? “Fewer images, clearer decisions.”


Why Summer Camp Was the Game-Changer

Jean had already been through years of training, but seeing the process live made it click.

  • She learned to cull strategically so clients don’t feel overwhelmed
  • She discovered how to prep clients before the session to photograph for albums, wall art, and series
  • She saw how ending a presentation with a celebratory “Our Favorites” slide creates an emotional close

Jean said, “I’ve followed you for 20 years, but this hit me over the head—in the best way.”


Behind the $15,300 Sales Day

Two sessions. Two seniors. Two full-pay clients.
Here’s what Jean did differently:

  • Photographed with intention: Less shooting, more strategy
  • Created series and stories: Grandparent gifts turned into multi-piece sales
  • Delivered clarity and confidence: Clients weren’t confused, they were delighted
  • Let the experience guide the sale: No pressure, no awkwardness—just genuine joy

One of her clients bought three framed series instead of two 8x10s—because Jean showed them what was possible.


The Psychology of a Yes

Jean stopped saying numbers out loud. Instead, she sat next to her clients and gently walked through the order form.

  • This allowed her to read their body language
  • She offered payment flexibility after they said yes
  • Both families chose to pay in full—happily

Recap: Jean’s New Sales Formula

  1. Shoot less, serve more: No more 2,000-image sessions
  2. Plan for the sale during the shoot
  3. Curate like a chef, not a buffet
  4. Guide with confidence, not pressure
  5. Celebrate the client at every step

RESOURCES

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