Ready for some tough love that could change the trajectory of your photography business?
In this episode, I’m pulling back the curtain and sharing the real, unfiltered truths most photographers avoid—but absolutely need to hear. If you’ve ever felt like you’re working too hard for too little, or wondering why the bookings aren’t adding up to real profit, this episode is your wake-up call.
So if you want to finally stop scraping by and start building a business that actually pays you, hit play and enjoy the episode!
What You’ll Learn: 9 Brutal Truths That Will Set You Free
1. You Don’t Need to Work Your Kids’ Lives Away
- Stop saying yes to every session just to stay busy.
- The problem isn’t your work ethic—it’s a broken business model.
- You started this to be with your family. Let’s build a business that allows that.
2. You Can’t Sell Out of Your Own Wallet
- Your financial stress isn’t your client’s problem.
- One $1,800 client can replace 24 low-dollar sessions.
- Confidence in your pricing starts with believing your work is worth it.
3. Your Next Client Is at the Grocery Store, Not on Instagram
- Social media ≠ marketing strategy.
- Relationships create business, not followers.
- Talk to the people around you. Seriously.
4. The Best Time to Start Is When the Economy Stinks
- Uncertainty reveals the photographers who are in it for real.
- Learn to thrive now, so you can dominate when times are good.
5. You’ll Never Be Cheap Enough
- Your competition is free—friends, cousins, hobbyists.
- Don’t compete on price. Create art they can’t get anywhere else.
6. Money in Your Bank Account ≠ Profit
- Profit only exists if you calculate it intentionally.
- Are you pricing for your time? Are you covering your overhead?
7. Hoping People Buy Is Not a Strategy
- If they can’t visualize it, they won’t buy it.
- Educate, guide, and help clients plan artwork from the very first phone call.
8. The “Salesy” Process You’re Avoiding Is the One That Works
- Projection sales isn’t pushy. It’s service.
- Your fear of regret has to be bigger than your fear of rejection.
Recap + A Challenge for You
Which truth hit you hardest? That’s the one to start with. Whether it’s fixing your pricing, getting out in your community, or finally creating a real sales system—take the step today.
You’re not just building a photography business. You’re creating a life that serves your family and your purpose.
RESOURCES
- Photography Business Tools to Get Started
- Join Our Facebook Group: We Are Portrait Photographers
- Learn About Boutique Breakthrough
- Subscribe & Review the Podcast
