What happens when the photography business you love disappears overnight? This week, I’m joined by photographer Faith Doggett, who shares her incredible journey from losing her documentary photography business during the pandemic to rebuilding with confidence, systems, and profitable in-person sales.
If you’ve ever questioned your worth, struggled with pricing, or wondered if it’s too late to create the business you really want, Faith’s story will remind you that your next chapter can be even better than your first.
So if you want to build a profitable photography business, confidently charge what you’re worth, and create a client experience people are excited to invest in, hit play and enjoy the episode!
From Passion Project to Sustainable Business
Faith spent years photographing births and military homecomings because she loved documenting meaningful moments. But when COVID shut down hospitals and military ceremonies, her entire business disappeared.
Instead of continuing to work harder for less, she realized she needed a real business plan, not just another photography job.
Learning a Better Photography Sales Process
One of the biggest shifts for Faith was discovering that success isn’t about taking hundreds of photos and handing over digital files.
She learned how to:
- Price for profit instead of survival.
- Plan sessions around artwork clients actually want.
- Create an intentional client experience.
- Use an in-person sales process that feels natural, not pushy.
- Stop guessing and start following proven systems.
As Faith says, she simply decided to trust the process.
The Sale That Changed Everything
Faith’s first in-person sales appointment was for a senior portrait session.
With a clear plan, room previews, and thoughtfully designed artwork, her client happily invested $3,487.
One message from the family meant everything:
“You did great work. So it’s definitely worth it.”
That wasn’t just a sale. It was proof that clients truly value photography when it’s presented with confidence and care.
Confidence Changes Everything
Today, Faith isn’t wondering where her next client will come from.
She’s building relationships, filling her calendar, and creating a business that supports her family without sacrificing the life she wants.
Perhaps the biggest transformation wasn’t financial. It was believing her work has real value.
Final Thoughts
Faith’s journey is a powerful reminder that talent alone isn’t enough. When you combine beautiful photography with systems, confidence, and an intentional client experience, everything changes.
If you’ve been waiting for permission to charge what you’re worth, let Faith’s story be your reminder that it’s never too late to build the photography business you’ve always wanted.
RESOURCES
- Go from Hidden to Hidden to Hired this Season: Get the Formula
- Photography Business Tools to Get Started
- Join Our Facebook Group: We Are Portrait Photographers
- Learn About Boutique Breakthrough
- Subscribe & Review the Podcast
