Sarah's Favorite Books
AS SEEN IN
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As soon as a new book hits the shelves, Sarah Petty (speaker, marketing expert & best-selling author) has bought it, devoured it and tried to figure out how it can help not just her business but other boutique businesses as well.
1) Positioning: The Battle for Your Mind, 20th Anniversary Edition
2) The 22 Immutable Laws of Branding
3) Non-Designer’s Design Book, The (3rd Edition)
4) The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
5) Purple Cow: Transform Your Business by Being Remarkable
6) The Referral Engine: Teaching Your Business to Market Itself
7) Switch: How to Change Things When Change Is Hard
8) Linchpin: Are You Indispensable?
9) The 80/20 Principle: The Secret to Success by Achieving More with Less
10) The 4-Hour Work Week: Escape 9-5, Live Anywhere, and Join the New Rich
11) Influence: Science and Practice (5th Edition)
12) Little Red Book of Selling: 12.5 Principles of Sales Greatness
13) Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
14) Rework
15) Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
17) The Ultimate Sales Machine
20) Eat That Frog
23) Never Eat Alone
24) The Secret
25) Take The Stairs
