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Photography Business Strategy Podcast

Episode 133: Do You Have a Failure System or a Success System?
I recently spent a day with a longtime mentor of mine, Dan Kennedy, and something he said was a...

Episode 132: Why It’s Important to Treat Your Best Photography Clients Better
The holidays are the PERFECT time to create loyalty and get referrals from your best clients! I...

Episode 131: If You’re a Long-Time Photographer Struggling to Eek Out a Photography Income, Listen to This
When Minnesota-based, 13-year photography veteran, Jenn Kerfeld, looked at her end-of-the-year...

Episode 130: How a New Photographer Got TWO $1,100 Clients, Weeks After Starting Her Business
When I met Tara Cirigliano, she didn't have a photography business yet. But she believed that it...

Episode 129: 13 Things You Can Do to Increase the Value of Your Photography
If you're going to survive in this economy, you can't compete in the price race to the bottom. I...

Episode 128: How Hard Is It to Reach 6-Figures In Your Photography Business?
There's a HUGE misconception among portrait photographers that you have to photograph a ton of...

Episode 127: How a Digital File Photographer Reinvented Herself as Boutique in a New Community
One of my favorite things to do is share stories about what my students have overcome to inspire...

Episode 126: The Shift I Made to My Money Mindset that Removed My Guilt & Shame
Many years ago I went to a funeral, and when I left I got a remembrance card. I remember someone...

Episode 125: 4 Safeguards for Photographers When Using Social Media
Social media is everywhere, isn’t it?? Instagram, Facebook, YouTube, TikTok… where do you even...
Episode 223 – The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors
I am in a very cool photography business group, and on a recent trip we had, I had a powerful conversation with an incredibly talented photographer that blew my mind. Over 10 years ago, I got invited to join a photography and business group called The Society of XXV....
Episode 222 – How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story
Sarah Petty: Allyson Furlong thought everyone wanted digital files, so that's what she offered clients, but it wasn't working for her. Even though she was working hard, she couldn't get enough clients to make the money she needed to take a vacation or invest in...
Episode 221 – What #FamilyFirst Really Means
Family first is our credo, our motto, one of the three pieces of our framework at the Photography Business Institute, and the reason I have taken so many risks in my career when I could have had a nice well-paying, safe job that came with golden handcuffs to my desk....


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!