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Photography Business Strategy Podcast

Episode 263 – Part 2: The 4 Photography Business Blinders: What You’re Not Seeing
Welcome to part two of my two-part series on photography business blinders where I'm shining a...

Episode 262 – The 4 Photography Business Blinders: What You’re Not Seeing – Part 1
I went downstairs the other day to use the gym equipment, and I saw a note that my son had written...

Episode 261 – Melissa’s Journey: From Juggling Nursing to Mastering Boutique Sales
Sarah Petty: Melissa Holkeabor was a busy photographer managing 8 to 10 weddings a year, plus...

Episode 260 – Feeling Tired, Uninspired, or Underpaid? 7 Photography Business Tips to Turn Everything Around
Whether you're feeling underpaid, tired, uninspired, or just bad, today's episode will give you...

Episode 259 – Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump
When we rebranded the Photography Business Institute, I wanted us to have a mascot. Right away...

Episode 258 – From Hustling for Small Sales to Confidently Charging What She’s Worth
Sarah Petty: As a mom of five in Texas, hybrid photographer, Tassie Winters, turned a $200...

Episode 257 – Juggling Kids + Photography Clients? 3 Tips For Making It All Work
If you're a parent, you probably have two favorite jobs in the whole world- photography and...

Episode 256 – What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.
Go Boutique Live is a once a year, three-day virtual event for photographers who offer printed...

Episode 255 – The Boutique Photography Model: How Adam Landed $2K+ Orders
Sarah Petty: Adam Redding spent 12 years as a seasonal photographer before taking the leap to open...
Episode 269 – How to Use the “7-11-4 Framework” to Book More Clients Using Pizza Fundraisers and Yoga Class (Plus, Everyday Errands)
If you’ve ever poured your heart into a social media post that says “Now Booking!”—and heard crickets—you’re not alone. But here’s the truth: people don’t book photographers just because they see one nice image. They book when they know, like, and trust you. That’s...
Episode 268 – How to Use the 7-11-4 Framework to Book More Photography Clients Using Pizza Fundraisers and Yoga Class (and Other Everyday Errands)
What if your next best photography client isn’t online… but standing behind you at school pickup or sharing a mat at yoga? In this powerful episode, I’m walking you through why paid ads often fail small photography businesses—and how to build a smarter, more...
Episode 267 – After 15 Years: Sandy’s Path from $700 to $4,900 Average Sales
How a pet photographer faced fear, raised her prices, and found her voice. If you’ve ever found yourself pricing based on fear or hiding behind emails instead of phone calls, this conversation with Sandy Helfrich will speak straight to your heart. After 15 years of...


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!