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Photography Business Strategy Podcast

Episode 261 – Melissa’s Journey: From Juggling Nursing to Mastering Boutique Sales
Sarah Petty: Melissa Holkeabor was a busy photographer managing 8 to 10 weddings a year, plus...

Episode 260 – Feeling Tired, Uninspired, or Underpaid? 7 Photography Business Tips to Turn Everything Around
Whether you're feeling underpaid, tired, uninspired, or just bad, today's episode will give you...

Episode 259 – Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump
When we rebranded the Photography Business Institute, I wanted us to have a mascot. Right away...

Episode 258 – From Hustling for Small Sales to Confidently Charging What She’s Worth
Sarah Petty: As a mom of five in Texas, hybrid photographer, Tassie Winters, turned a $200...

Episode 257 – Juggling Kids + Photography Clients? 3 Tips For Making It All Work
If you're a parent, you probably have two favorite jobs in the whole world- photography and...

Episode 256 – What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.
Go Boutique Live is a once a year, three-day virtual event for photographers who offer printed...

Episode 255 – The Boutique Photography Model: How Adam Landed $2K+ Orders
Sarah Petty: Adam Redding spent 12 years as a seasonal photographer before taking the leap to open...

Episode 254 – 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer
Sarah Petty: I'm pulling back the curtain and sharing a conversation that lit my heart on fire, a...

Episode 253 – 2024’s Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures
Sarah Petty: Our sixth year of Go Boutique Live just wrapped two weeks ago, and had the biggest...
Episode 267 – After 15 Years: Sandy’s Path from $700 to $4,900 Average Sales
How a pet photographer faced fear, raised her prices, and found her voice. If you’ve ever found yourself pricing based on fear or hiding behind emails instead of phone calls, this conversation with Sandy Helfrich will speak straight to your heart. After 15 years of...
Episode 266 – Demystifying Business Loans: A Smart Money Strategy for Photographers Ready to Grow
It’s time to kick the guilt to the curb. Borrowing money to grow your photography business doesn’t mean you’ve failed. In fact, it might just be the smartest, most empowering step you take toward building the life and income you want. In this episode, I’m showing you...
Episode 265 – Why Your Photography Clients Aren’t Spending More — and How Your Words Might Be to Blame
What if the real reason your clients aren't spending more… is the words coming out of your mouth? Friend, I know how hard it can feel when clients seem hesitant, or you're walking away from a session knowing they could have invested more. But here's the thing most...


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!