POP IN YOUR EARBUDS AND HIT PLAY ON THE
Worth Every Penny Joycast
AS SEEN IN
AS SEEN IN
Photography Business Strategy Podcast
Episode 16: How I Plan My Photography Marketing
On today’s episode, I’m going to share with what actually works better for me when it comes to planning my photography marketing. If you’re staring at a blank marketing plan, not sure where to start. Or you’re overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I’m sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I’m pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let’s do this.
Episode 15: How To Make Decisions When You’re Stuck (Part 2)
Welcome to part two of how to make decisions in your business when you're stuck. Because there’s...
Episode 14: How to Make Decisions When You’re Stuck
You might be in a season where even the simplest decisions trip you up. You are avoiding every...
Episode 13: Need a Photography Client? Do This Now!
Hey portrait photographer. What if I told you I could help you find a client who could afford your photography in the next few minutes….without EVER even stepping foot in your town. You’d probably say Sarah, you’re crazy. Well, friend, today’s your lucky day because I’m going to prove it to you right now. The truth is, no matter where you live, there are people with disposable income. You just haven’t learned HOW to look for them. So today I’m going to teach you a tool I created called “Follow the Mower” so you’ll know exactly where to go to find a portrait photography client who can afford you right now. Hit play and let’s get started!
Episode 12: How Much Can A Photographer Make?
Do you ever wonder if you can really make MONEY as a portrait photographer in a world of shoot-and-burners doing it cheaper? Or if the day will EVER come that you can replace your paycheck from the job you don’t even like with the money you’d make doing photography? If you’re like me, juggling family, life and all the things, you need some assurances that every second you pour into this photography business is worth your time, right? Even if you’re not looking for a 6-figure income from photography, you need to know what’s possible for YOU, in today’s world, in your market, as a professional portrait photographer.
Episode 11: What No One Ever Told You About Failure
Failure is such a crazy thing for photographers isn’t it? It’s something we spend hours obsessing about before it even happens! We give it control over us to the point where we’re afraid to even “try” something. We’re consumed with what ifs. What if it doesn’t go well? What will people think of me? Even worse, I’ll feel bad, embarrassed, ashamed. And I don’t want those yucky feelings. So I avoid even trying.
It doesn’t even matter if you just guessed at it or didn’t have any type of model to follow because we blame only ourselves for our failure. Fear of failure is real thing, friend.
But there’s something you’ve NEVER been told about failure. So hit play and listen up if the F word has been tripping you up.
Episode 10: How to Be a Boutique Photographer Without a Photography Studio
On a scale of 1-10 how true do you think this is?
To be boutique and for clients to value what you do, you have to have an amazing photography studio.
You’ve thought it right? We’ve all have. Convinced our clients will have sticker shock when they see our prices and then see our studio…or LACK of studio?
So today I’m going to show you how you can be a boutique photographer without a studio. It’s easier than you think. You’ll see how my student, Sheila McCallister, is crushing it without a studio. And she has 5 kids!
And if you’ve had a studio on your vision board forever…
I’ll share how to know if you’re ready to take the plunge and become a studio owner. Click play and let’s dig in!
Episode 9: Hate Selling Your Photography? Hit Play!
It saddens me how much guilt, shame and anxiety photographers have over selling their photography. You might be paralyzed by the fear of being rejected or heck, even just the thought of someone thinking you’re pushy or salesy. So instead of creating a business that serves your clients as well as YOU, you want to keep everyone happy and end up giving it all away or competing to be the cheapest. But instead of feeling good about keeping everyone happy, you start to resent your clients and your business because you’ve burned up your most valuable asset – your time. And the worst part, you have little or no money in the bank to show for it. I want to break down for you how S-E-L-L doesn’t have to be a 4-letter word if you come from a place of service. Stick with me because you’re going to get REALLY actionable steps to follow and by the end of this episode, you’ll see that not only are you helping your clients by selling to them, you actually have a moral obligation to do it. If you’re a photographer who hates to sell, press play now.
Episode 8: How to Work From Home with Kids And Still Get Things Done
Your life has suddenly been thrown into a tailspin. Your children have descended upon you and every 5 minutes they need to be fed, need to use your computer for home schooling that you didn’t ever sign up for. They want you to play with them…to entertain them. It’s a good day if everyone in the family only cries once. So about your work routine. Yeah…what routine? In this absolute chaos you’ve been dumped on with jobs you didn’t apply for – teacher/principal, parent, disciplinarian, av department, 24/7 cook, cleaning staff. How are you supposed to keep your business going? Take a deep breath and stick with me because on today’s joycast, we’ll talk about how to work from home with kids and still get things done so you don’t end up fighting your kiddos for a corner to cry in.
Episode 184 – One Conversation Starter Framework I Use to Talk to Anyone, Anytime
The most important skill for boutique portrait photographers to have is to be able to start conversations with people, whether you know them or not. You may be horrified at the thought of striking up a conversation with a stranger. The good news is that talking to...
Episode 183 – 4 Things I Obsess Over for Every Client Session
After running my photography business for over 25 years now, there are some things that I am chill about when it comes to a session with a client, and yet there are some things that I do not leave to chance. If you find yourself obsessing over all the things before a...
Episode 182 – This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity
Sarah Petty: Shannon made $10,000 from one marketing activity. She and her husband own a photography and video company doing primarily weddings. She joined our program because she knew there had to be a better and more profitable way to sell photography. Welcome,...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!