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Photography Business Strategy Podcast
Episode 7: What to Do When Your Family Doesn’t Believe In You
We’ve all had it happen. A well-meaning friend or relative tries to give you business advice on what you should and shouldn’t do in your photography business. But they aren’t an expert at all. Your hubby who says “You have to sell digital files.” Or your mom who says “everyone other photographer around here charges under $200 and you’re new so you better be cheaper.” Or your friend who says “I’d never pay that for pictures and no one I know will either.” If you’ve ever had a conversation like this with a loved one, I’m talking to YOU in this episode. So hit play and learn how you can still share what’s going on in your business with your family without having to accept their business advice.
Episode 6: 5 Reasons Your Photography Marketing Isn’t Working
Marketing. It is one of the hardest things to learn and implement successfully when you’re a business owner. Second-guessing every idea. Letting fear of doing it wrong paralyze you from doing anything at all. When I think back to my years of working at an ad agency, I remember seeing the same thing from client after client. So trust me on this one, photographer friend. You’re not alone in this. Most business owners try marketing, but don’t do it correctly. So when it doesn’t work, they start to build up head trash about why they aren’t good at it or why marketing just doesn’t work for them. Jumping from thing to thing to thing – Instagram, Facebook ads, blogging, Pinterest, email newsletters, magazines…. they don’t stick with anything long enough to make it work and the downward spiral continues. Listen. If this is you, it’s not your fault! Hang with me because I have identified the top 5 reasons your marketing isn’t working. And by the end of this joycast, I want you to know why things aren’t working for you and what you can do about it!
Episode 5: 3 Ways Your Photography Business Can Survive Any Disruption
If you're in business long enough, you're going to hit some kind of disruption outside of your...
Episode 4: Are you Good Enough to Make Money With Photography?
Are you actually good enough to make money with your photography and start a photography business?...
Episode 3: Why it Doesn’t Matter if Another Photographer is Cheaper
I hear from photographers every day, “But Sarah, I have so much competition in my...
Episode 2: I Stopped Selling Digital Files. Here’s What Happened.
I was just a mom of newborn twins who wanted to add a little income from photography so...
Episode 1: How A Mom with Newborns Left Her 9-5 & Built a Profitable Photography Business
Today’s episode is the farthest thing from a highlight reel. I’m going to share how I accidentally...
Lens to Income: How to Turn Your Love For Photography into a Thriving Side Gig or Full-Time Career
If you love photography but haven't quite made the leap from passion to career or even a side gig...
Episode 181 – How I Schedule a Busy Week in my Photography Business for Maximum Productivity
181 - The 3 Numbers I Look at in My Photography Business To Make Sure It’s Healthy Should you hire an employee? Get a studio? Invest more in marketing? The answers are in the numbers to keep your business healthy and growing. Today, I am going to cover the three...
Episode 180 – How a Small Town Couple with 5 Kids Stopped Selling Digital Files & Had $12,620 in Photography Orders 53 Days Later
Sarah Petty: Six years into being photographers, Andy and Danielle felt like their photography business had run its course. The calls weren't coming in like they used to, and they had to pick up odd jobs to make ends meet. Then they made a big decision to go boutique,...
Episode 179 – 5 Things You’ll Hear About Starting a Photography Business that I Call BS On
Have you ever noticed when you talk about starting or growing your photography business, everyone wants to give their opinion? Today, I'm going to call BS on five things that you're probably hearing and give you what the facts are. People love you and they want to...
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