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Worth Every Penny Joycast
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Photography Business Strategy Podcast
Episode 11: What No One Ever Told You About Failure
Failure is such a crazy thing for photographers isn’t it? It’s something we spend hours obsessing about before it even happens! We give it control over us to the point where we’re afraid to even “try” something. We’re consumed with what ifs. What if it doesn’t go well? What will people think of me? Even worse, I’ll feel bad, embarrassed, ashamed. And I don’t want those yucky feelings. So I avoid even trying.
It doesn’t even matter if you just guessed at it or didn’t have any type of model to follow because we blame only ourselves for our failure. Fear of failure is real thing, friend.
But there’s something you’ve NEVER been told about failure. So hit play and listen up if the F word has been tripping you up.
Episode 10: How to Be a Boutique Photographer Without a Photography Studio
On a scale of 1-10 how true do you think this is?
To be boutique and for clients to value what you do, you have to have an amazing photography studio.
You’ve thought it right? We’ve all have. Convinced our clients will have sticker shock when they see our prices and then see our studio…or LACK of studio?
So today I’m going to show you how you can be a boutique photographer without a studio. It’s easier than you think. You’ll see how my student, Sheila McCallister, is crushing it without a studio. And she has 5 kids!
And if you’ve had a studio on your vision board forever…
I’ll share how to know if you’re ready to take the plunge and become a studio owner. Click play and let’s dig in!
Episode 9: Hate Selling Your Photography? Hit Play!
It saddens me how much guilt, shame and anxiety photographers have over selling their photography. You might be paralyzed by the fear of being rejected or heck, even just the thought of someone thinking you’re pushy or salesy. So instead of creating a business that serves your clients as well as YOU, you want to keep everyone happy and end up giving it all away or competing to be the cheapest. But instead of feeling good about keeping everyone happy, you start to resent your clients and your business because you’ve burned up your most valuable asset – your time. And the worst part, you have little or no money in the bank to show for it. I want to break down for you how S-E-L-L doesn’t have to be a 4-letter word if you come from a place of service. Stick with me because you’re going to get REALLY actionable steps to follow and by the end of this episode, you’ll see that not only are you helping your clients by selling to them, you actually have a moral obligation to do it. If you’re a photographer who hates to sell, press play now.
Episode 8: How to Work From Home with Kids And Still Get Things Done
Your life has suddenly been thrown into a tailspin. Your children have descended upon you and every 5 minutes they need to be fed, need to use your computer for home schooling that you didn’t ever sign up for. They want you to play with them…to entertain them. It’s a good day if everyone in the family only cries once. So about your work routine. Yeah…what routine? In this absolute chaos you’ve been dumped on with jobs you didn’t apply for – teacher/principal, parent, disciplinarian, av department, 24/7 cook, cleaning staff. How are you supposed to keep your business going? Take a deep breath and stick with me because on today’s joycast, we’ll talk about how to work from home with kids and still get things done so you don’t end up fighting your kiddos for a corner to cry in.
Episode 7: What to Do When Your Family Doesn’t Believe In You
We’ve all had it happen. A well-meaning friend or relative tries to give you business advice on what you should and shouldn’t do in your photography business. But they aren’t an expert at all. Your hubby who says “You have to sell digital files.” Or your mom who says “everyone other photographer around here charges under $200 and you’re new so you better be cheaper.” Or your friend who says “I’d never pay that for pictures and no one I know will either.” If you’ve ever had a conversation like this with a loved one, I’m talking to YOU in this episode. So hit play and learn how you can still share what’s going on in your business with your family without having to accept their business advice.
Episode 6: 5 Reasons Your Photography Marketing Isn’t Working
Marketing. It is one of the hardest things to learn and implement successfully when you’re a business owner. Second-guessing every idea. Letting fear of doing it wrong paralyze you from doing anything at all. When I think back to my years of working at an ad agency, I remember seeing the same thing from client after client. So trust me on this one, photographer friend. You’re not alone in this. Most business owners try marketing, but don’t do it correctly. So when it doesn’t work, they start to build up head trash about why they aren’t good at it or why marketing just doesn’t work for them. Jumping from thing to thing to thing – Instagram, Facebook ads, blogging, Pinterest, email newsletters, magazines…. they don’t stick with anything long enough to make it work and the downward spiral continues. Listen. If this is you, it’s not your fault! Hang with me because I have identified the top 5 reasons your marketing isn’t working. And by the end of this joycast, I want you to know why things aren’t working for you and what you can do about it!
Episode 5: 3 Ways Your Photography Business Can Survive Any Disruption
If you're in business long enough, you're going to hit some kind of disruption outside of your...
Episode 4: Are you Good Enough to Make Money With Photography?
Are you actually good enough to make money with your photography and start a photography business?...
Episode 3: Why it Doesn’t Matter if Another Photographer is Cheaper
I hear from photographers every day, “But Sarah, I have so much competition in my...
Episode 185 – How 4 Clients Paid Tabitha $23,000 and Freed Her from the Day Job Grind!
Sarah Petty: I know a lot of you feel like you've tried so many things in your photography business. Maybe you started out doing free sessions to build your portfolio, and then maybe you got the confidence to charge a little bit and things changed. You realize that...
Episode 184 – One Conversation Starter Framework I Use to Talk to Anyone, Anytime
The most important skill for boutique portrait photographers to have is to be able to start conversations with people, whether you know them or not. You may be horrified at the thought of striking up a conversation with a stranger. The good news is that talking to...
Episode 183 – 4 Things I Obsess Over for Every Client Session
After running my photography business for over 25 years now, there are some things that I am chill about when it comes to a session with a client, and yet there are some things that I do not leave to chance. If you find yourself obsessing over all the things before a...
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