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Photography Business Strategy Podcast

Episode 240 – From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 ‘Julie’ After Decades in Photography
Sarah Petty: If you've been in photography for a while, but you haven't figured out how to turn...

Episode 239 – Photographing Solo? Here’s How to Get the Help You Need During the Session
For years, it was just me in my photography business, so I had to learn how to do things with four...

Episode 238 – The Sneaky Way Your Photography Business Is Stealing From Your Family.
I see so many photographers giving so much time to their photography businesses, and it starts to...

Episode 237 – From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
Sarah Petty: Making money with photography can feel like it would be too good to be true. My...

Episode 236 – The ONE Thing Every Photographer Needs to Do in November
If I were to look back on how I built my photography business over the last 26 years, there is one...

Episode 235 – Photographers Everywhere? Here’s Why That Can Actually Help You
I saw a stat that said there are 114,773 photographers in the United States. How are you supposed...

Episode 234 – From Airstream Adventures to $11K in Sales: How Jess Curren Restarted Her Photography Business
Sarah Petty: Mom of three, Jess Curren, put her photography business on hold to travel with her...

Episode 233 – The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal
Sarah Petty: I know a lot of you feel like you've tried so many things to get your photography...

Episode 232 – Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship
Sarah Petty: I am super excited for today and I've never done a podcast like this, but today is a...
Episode 270 – 12 Years in Photography: Rachel’s Path from $600 Sessions to $4,000 Sales
Twelve years in business. Hundreds of sessions. And yet, Rachel Bausch was stuck—burned out from delivering huge digital galleries for $600 a pop, wondering if she'd ever make enough to support her family. But something shifted. She drew a line in the sand, joined...
Episode 269 – How to Use the “7-11-4 Framework” to Book More Clients Using Pizza Fundraisers and Yoga Class (Plus, Everyday Errands)
If you’ve ever poured your heart into a social media post that says “Now Booking!”—and heard crickets—you’re not alone. But here’s the truth: people don’t book photographers just because they see one nice image. They book when they know, like, and trust you. That’s...
Episode 268 – How to Use the 7-11-4 Framework to Book More Photography Clients Using Pizza Fundraisers and Yoga Class (and Other Everyday Errands)
What if your next best photography client isn’t online… but standing behind you at school pickup or sharing a mat at yoga? In this powerful episode, I’m walking you through why paid ads often fail small photography businesses—and how to build a smarter, more...


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!