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Photography Business Strategy Podcast

Episode 222 – How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story
Sarah Petty: Allyson Furlong thought everyone wanted digital files, so that's what she offered...

Episode 221 – What #FamilyFirst Really Means
Family first is our credo, our motto, one of the three pieces of our framework at the Photography...

Episode 220 – Why Selling From Your Own Wallet Is The Kiss Of Death
There's a lot of talk around what's the best way to set your photography prices. The reality is,...

Episode 219 – Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She’s Ever Had. Here’s What She Did.
Sarah Petty: Maybe you've had the thought in the back of your mind when you see photographers...

Episode 218 – Business Not Growing? 5 Things You’re Overlooking
After being in business 26 years and understanding the value of every single client, I am always...

Episode 217 – Things to Hide From Your Friends & Family About Your Photography Business
There's something about holding back all the details of your photography business from your...

Episode 216 – When No One Wanted Prints, LA Photographer Catherine Made Changes. Here’s How She’s Landing $6,000 Client Orders
Sarah Petty: Most people who live in a big city don't think it's possible to find clients who want...

Episode 215 – 6 Myths about Starting or Growing a Photography Business
The sad reality is that most photographers believe a few common myths and make business decisions...

Episode 214 – The 5-Zone Method to Finding Perfect Photography Clients
Sarah Petty: Finding clients is the number one thing photographers ask me for help on, and it's...
Episode 258 – From Hustling for Small Sales to Confidently Charging What She’s Worth
Sarah Petty: As a mom of five in Texas, hybrid photographer, Tassie Winters, turned a $200 mini-session client into a $1,700 order in just 10 days. Then a few weeks later, her first real boutique client invested $13,746 in wall portraits. Tassie will be sharing her...
Episode 257 – Juggling Kids + Photography Clients? 3 Tips For Making It All Work
If you're a parent, you probably have two favorite jobs in the whole world- photography and parenthood. They're filled with emotion and can be rewarding yet incredibly stressful at the same time. There is no exact handbook on how to do either perfectly. While you will...
Episode 256 – What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.
Go Boutique Live is a once a year, three-day virtual event for photographers who offer printed artwork instead of digital. And today I want to share some of my favorite moments and programs from this event. We've been doing this event for six years and I think...


The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!