PHOTOGRAPHY BUSINESS INSTITUTE
Premier Coaching for Advancing Your Portrait Photography Business
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Photography Business Institute – The #1 Premier Coaching Organization in the World for Photography Businesses
Rather than throwing you in the deep end alone, our coaching programs provide guided support from start to finish, whether you are a beginner photographer dipping your toes or a more advanced photographer with big income goals. We coach you step-by-step, from basics to advanced business strategies, with ongoing feedback to keep the momentum building.
What truly sets us apart is our community—you don’t have to navigate the journey alone! Our group of like-minded, passionate creatives offers insight, collaboration, and most of all, encouragement. We believe in balancing work with life, valuing family first, and cultivating a safe space for open learning and growth.
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WHAT WE DO
Leave Your Mark
Giving back is central to our values—we empower our students to lift communities through their talents. As a united effort, our growing network has funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile, and collectively our Peak Performance coaching students donated over $110,000 to pet charities in 2023 & 2024.
By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our students carry this spirit of service wherever their journeys lead.
LIVE EVENTS
GO BOUTIQUE LIVE
The only 3-day, interactive event designed for boutique portrait
photographers by one of the most profitable boutique portrait photographers.
PORTRAIT PHOTOGRAPHY BUSINESS
OUR COACHING PROGRAMS
SARAH PETTY
OUR FOUNDER
The Photography Business Institute provides focused, business coaching designed to help professional portrait photographers build a sustainable profitable career.
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LATEST PODCAST EPISODES
Episode 211 – 6 Things to Do Before Memorial Day in Your Photography Business To Crush 2024
After 26 years as a boutique portrait photographer who puts #familyfirst, I've realized that I run...
Episode 210 – Massive Debt Left This 18-Year Career Photographer Ready to Quit. Her Inspiring Turnaround Story
Sarah Petty: If you are an exhausted portrait photographer who is wondering if it's time for you...
Episode 209 – How Do I Know If I’m Ready to Start Charging for My Photography?
Years ago, before I even thought about charging for my photography, I took a photography class for...
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Are you ready to level up in your photography game and boost your bank account (without missing a single family dinner)? Request more information and we’ll send you everything you need to begin your exciting journey at Photography Business Institute!