5 Ways to Know If Go Boutique Live! Is For You


Photography Business Institute
Photography Business Institute

Calling all photographers who want to make 2020 their best year yet…

I see you over there, and I KNOW this is your jam…

Maybe you’ve been wanting to make a change for a long time now, but don’t know where to start…

Here’s what I know: The best way for us to make change is to leave home. This is how you make BIG moves in your life and get results. If you’re thinking, “I don’t want next year to be as scary as this past year,” then it’s time to make a change. And I want you to join me on February 12th and 13th in Dallas, Texas to make this change. If you don’t have your ticket yet, you need to cancel whatever you’re doing February 12th and 13th and buy your tickets HERE.

This isn’t just like any other photography convention, it’s something completely different. Something you don’t want to miss out on.

While I do enjoy going to big national photography conventions, I use that time to look at products in the trade shows. It’s great to pick up new toys and tools that you could use for your photography business, but before you can even think about investing in all these new gadgets, you need to be making money from your photography business. Which is why I’m so excited for Go Boutique Live!, because this is where you will learn everything you need to know to actually go out into the real world and make a great living with your passion for photography (and then you can buy all the fun photography toys you want!)

How is this event different than other conventions? 

1. The Education

Go Boutique for photographers

Sure, you can save up your money and take a trip to a national photography convention. But, you’re listening to tons of different photographers while trying to fit all these pieces of advice together that aren’t even from the same puzzle. You get caught in the whirlwind of all the different business models– sports photography, shoot-and-burn, lifestyle photography– and the crazy thing is that half the speakers aren’t even making their full time living with photography!

Every year I go to conventions I hear such conflicting advice,

“Sell digitals!”

“Start discounting!”

“Book as many clients as you can!”

But NONE of that is boutique.

And no one there is teaching you how to run a successful boutique business. Because the bottom line is boutique photographers sell artwork. Big, beautiful artwork so that clients can decorate their homes.

It doesn’t matter if you’re a family photographer.

It doesn’t matter if you’re a children’s photographer.

It doesn’t matter if you’re a pet photographer.

All it matters is whether or not you sell heirloom portraits that your clients can’t get anywhere else, because you’re a boutique photographer.

None of the other conferences focus on ONLY the boutique business model. That’s right, you can’t get this anywhere else. Go Boutique Live! is the only place where we dig deep into YOUR boutique business model so that you can be the best version of yourself as a boutique business owner.

Learning what type of clients are right for you.

Learning how to say, “No” to shoot and burn.

Learning where you can do more for your photography business.

2. The Immersion

photography business coach

At Go Boutique Live!, you’ll be with 300 other students who are going through the same roadblocks as you. They understand what it’s like to explain how you’re different from shoot and burn. They understand what it’s like to create one of a kind portraiture for their clients. They understand what it’s like to be a boutique photographer so that you can put family first. 

 Sure, I have online courses that you can watch from the comfort of your own living room. But when you come to Dallas, you’re going to be immersed in a distraction-free environment. You’ll be on the same page with everyone in the room, learning the same things, working towards the same goal. You’ll be surrounded by people who have dreams just as big as yours, who want to do more with their photography. And unless you can fit 300 other driven boutique photographers in your living room, Go Boutique Live! isn’t something you can get at home.

3. The Plan

business plan for photography studio

Once you’re here in Dallas, I want to walk you through exactly how the boutique business model is going to change your life. It’s going to allow you to comfortably support your family, but also let you always put family first. And that all stems from the boutique business model.

Chances are, you might already love the boutique business model as much as I do, but you don’t quite have a plan yet. You know where you’re starting, and you know where you want to end up, but things get kinda fuzzy along the way. No one gave you a roadmap to get to your dream photography business… until now.

This is where you hammer out how to spearhead a successful business as a boutique photographer. You’ll leave here with a bulletproof plan to get from Point A to Point B without having to jump through all those extra hoops.

4. The Answers

goals for photography business

The reality is, a lot of people want a better photography experience than shoot and burn. They want the boutique experience and are willing to pay extra for it. There are hundreds of potential clients out there, waiting for you to find them and serve their needs.

But the problem is, not many people are doing boutique, which means nobody’s answering your questions. For those of you trying to learn it at home, it can be frustrating, I get that. It’s so hard to figure out all this boutique strategy on your own.

Where do you start?

How do you find the right clients?

What takes your boutique business from zero to hero?

If you’re trying to figure out the answers to these questions by yourself, it can feel like a constant struggle of one step forward, three steps back. Believe me, I’ve been there before. The phone rings, and someone asks, “Hey, why don’t you do digital files?” You start to doubt your business model, and sometimes even doubt yourself as a photographer. 

I don’t want that for you. I don’t want you to doubt yourself as a boutique photographer just because you don’t have all the answers. That’s why I’m bringing in some of my top coaching students who have years of field experience. They’ve been in your exact spot before, and they have the answers you need.  They’re going to be speaking on stage, sharing their own stories of what marketing ideas worked for them, and how you can bring them to your business.

5. The Breakthough

business plan for photography studio

But why pay money to leave your home, your kids, your life, for two whole days? Because this is where your boutique photography business goes from ordinary to extraordinary. This is where you get the breakthrough you’ve been dreaming of. This is where you get live answers to every single one of your questions, from the owners of the most profitable boutique photography businesses in the nation. You can’t get all of that at home. Sure, you can totally have a breakthrough at home… but it might take a week, or a month, or maybe even a year.

Go Boutique Live! is two days of complete focus, with nothing else in the world pulling you away from your dreams, and I’ll be right alongside you to help you push through the wall. Chances are, you’re going to have your boutique business breakthrough in less than 48 hours.

(Bonus) The Clarity

marketing photography business

You’re going to walk out of here with pages of notes, selling strategies, marketing activities, new product ideas. And one more thing: You’re going to get rid of head trash. You’ll have a clear sense of where you want your photography business to go and exactly how you’re going to get there. Your head will be spinning with hundreds of new ideas, thinking, “Why haven’t I been doing boutique my whole life?” 

No more doubting your business.

No more doubting your photography.

No more doubting yourself. 

I don’t want you to wait on this. Tickets are selling like crazy, grab your ticket, grab a friend, and come learn at the only place that teaches 100% boutique. There’s nothing more important than having a community of photographers who are doing what you’re doing. Picture this: you get through the holiday season get your financial house in order, January comes and you sit down and plan for the upcoming year. February rolls around, you come here and leave with your mind open for the rest of the year. You have a PLAN, you’re fired up, and you have a community of people who are going to support you.

Come and hang out with your people. If you haven’t found your tribe yet, this is the place where you want to meet them. This is for the photographers who want to serve their clients and create unique portrait art for their clients. My goal is to make this unlike any other conference you have ever been to. You’re going to be able to touch and feel cool, new photography products, just like a national photography convention. But, you’re also going to leave with something that a big photog convention can’t give you: a sense of what you need for the future of your photography business and every single one of your business questions answered.

If you want to make a profit and put your family first, boutique is the only way.

So often in your daily life you’ll hear voices that work against your career goals, and that’s because people don’t get it. They don’t understand boutique, but you need to be immersed in a place where everyone gets it.

You’ve got to invest in yourself.

The things that you’re learning here are going to fill up your tank for wherever you end up in life, because boutique isn’t just about photography. It’s a business model that allows you to serve whatever clients you have and still always put family first.

I want you to learn from someone who is exactly where you want to be in 2, 5, or 10 years. I want you to learn from the best, the people who have done the work, been through it all before, and know what the other side looks like. 

The truth is, I’ve been on both sides of the fence, and the grass really is greener on the other side. When I started out 20 years ago, I never imagined a photography business and life like this was possible. All I knew was that I didn’t want to miss out on my three kids growing up, which is when the boutique photography business was born. Sure, I was knocked down time and time again, but I ended up on the other side with the photography studio of my dreams, and I never had to sacrifice a second of time with my family for it.Now I run one of the most profitable photography studios in America, and I have taught thousands of photographers how to put their family first and go boutique, too. And I want you to be next, friend. What are you waiting for? See it for yourself and grab your spot here. I can’t wait to see you at the event!

Get Your Go Boutique Live Tickets Now

Check it out here before it’s too late.

And if you want to know more about the boutique business model, you can grab a FREE copy of the New York Times Bestselling book for boutique businesses: Worth Every Penny.

free photography business book
Grab a FREE copy of the New York Times Bestselling book for businesses: Worth Every Penny
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