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Blog: Photography branding

Update Your Photography Branding

If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.

The first question to ask yourself is why do you want to rebrand?

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How Do You Charge What You Are Worth? Brand Building Tips

I see many small business owners who are nervous to charge what they are worth. Some have even told me that they have feelings of guilt if they price their products and/or services to be profitable. What is the point of taking the risk to be in business if you aren’t going to make it worth your time? Here are a few things to focus on so that you are building value for your products and services and taking the emphasis off price.

1. Build your brand.

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Camera Care Tips for Trouble-Free Photography Sessions

Have you ever had that dream? You’re in the studio, about to start a family photography session. Your clients are ready and looking great. You get them in place, check your lighting, and pick up your camera. Looking through the viewfinder, you frame your image and...

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

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