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Blog: Brand Building

Taylor Swift Marketing Guru?

Taylor Swift Marketing Guru?

Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.

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Update Your Photography Branding

Update Your Photography Branding

If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.

The first question to ask yourself is why do you want to rebrand?

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Top 5 Ways Workshops Can Transform Your Photography Business

Whether you’re just starting a photography business or feeling like you're in a rut, a photography workshop can provide education and inspiration. Every photographer has room to grow and learn new skills. Let's look at five ways attending a live or virtual photography...

Setting a Path for Growth: Scaling Up Your Photography Business

As photographers, we fill many different roles. We are creative ideas people, business owners, marketing managers, customer service providers, image editors and more. In addition to all the hats we wear as photographers, many of us are also spouses, parents and...

Essential Costs When Starting a Photography Business

While a career in photography will let you showcase your skills and creativity, there are also many, often less glamorous, things to consider when starting a photography business. Financial planning is crucial for any business venture. You must know and budget for all...

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