Be consistent.

Be consistent.

AS SEEN IN

Photography Business Institute
Photography Business Institute

Whether you own a photography business, a gift shop or a service business such as a hair salon, you can't simply mail a pretty direct marketing piece or have beautiful packaging and call it a day.

Without every element of your business and marketing being consistent, you will create confusion in the mind of the consumer and you will not get people emotionally attached to your brand.

This is why when you go to Walmart for photos, a gift or a haircut, you aren't receiving the personal attention, the beautiful experience or the dynamic packaging you will receive at a boutique business. So, of course, you expect a lower price at Walmart.

If you run your business like a mass chain where nobody knows your name, there is no attention to detail and the experience is less than spectacular, don't be shocked when consumers want to pay Walmart prices.

Even PIG-PEN understands inconsistency!

Defining Your Picture-Perfect Photography Client

Many photographers became interested in the profession to learn how to make money as a stay-at-home mom or dad. For many, it’s a side gig, which means a full plate of duties when we’re not taking or editing photographs. Whether you’re a parent or not, you likely have...

5 Ways to Revamp Your Photography Business Website for the New Year

With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...

How to Avoid Copying Competitors in Photography

As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...