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and Read Awhile
A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Small Business Blog: How to Attract the Right Customers
You own a small business and you’re probably pretty good at what you do if you’re still in business and making a living in this economy.
Small Business Blog: Will You Meet Your Goals This Year?
Wow, how is it almost February? With the rush of getting everything ready for IUSA and Photo Pro Expo this week on top of wrapping up our I Do wedding event for photographers, January has been a blur for Sarah and I and our team. That can be a scary feeling if you’ve set big goals for 2012. Realizing that now you have 11 months left to achieve them. The clock is ticking for all of us. So how should we make the most of our 2012? How can we make sure we’re keeping our calendar booked with the right clients who want to do business with us and not wake up in a panic worried that we don’t have enough in the bank to cover our costs?
5 Photography Convention Tips for Maximizing your Investment
Attending industry conventions are an important part of staying fresh, meeting others and learning how to grow your skill set. It is also a powerful way to learn new small business marketing ideas. However, many people lose the knowledge they learned because they come home and fall into the same rut they were in before. Others are like kids in a candy store buying everything offered in the trade show or by the speakers as if it was their last piece of sugar. Here are 5 things you can do to maximize your convention experience as well as the investment you make.
Are You Risking Too Much In Your Boutique Business?
It’s a new year with lots of new opportunities that will present themselves. And if you’re like me, you get excited about the possibilities out there for your business. One of the things we always try to remember is that as a boutique business, you only play to be the best. And that takes some calculated risks.
The Biggest Photography Giveaway Ever!
To start off 2012 with a bang, we’re sharing some of Sarah’s Favorite Things with you!
Move over Oprah, there are a ton of prizes you can win, just by registering.
Brand Building: The Power Of A Gift
As I am sitting here, wrapping up my year, I am feeling many emotions. Exhaustion after surviving the holidays with three kids and many holiday parties, excitement for all of the good things to come next year and a feeling of gratitude to all of the people who are a part of my life.
Marketing Blog: How To Squeeze Out One More Idea
Several months ago, marketing Guru, Seth Godin, linked to this marketing blog post that introduced a theory called N+1 and it hasn’t left my mind since. The theory states that there is always one more of anything. This has been a lifesaver with many sales and marketing activities in both of my businesses (The Joy of Marketing and Sarah Petty Photography).
Google+ for Your Business
When Google+ personal pages rolled out this summer, Facebook haters flocked to the site, not to mention early adopters jumped in, built up a page and poked around to see what was new. Admittedly I signed up, kicked the tires, and never really found enough to engage me to keep hanging out regularly, although I know many feel differently.
The 11.11.11 Giveaway
Some of us let the what we don’t have hold us back from achieving our goals, forgetting what we do have can take us pretty far.
What to do When a Photography Client Won’t come in for an In-Person Consultation?
I've been doing professional photography for 20 years, and every time I break my own rule and I do a photography session without meeting with the client ahead of time; something breaks down and I lose the order or they throw smoke-screen objections at me like, "I need...
When Should you Start Marketing for Your Photography Mini-Session Event?
When should you start marketing your photography mini-session event? I see so many photographers, freaking out... "I've gotta do Facebook. I have to put business cards or brochures at different places in town!" Well here's the thing, you want to start marketing three...
How Often can I Have a Mini-Session Event?
I’m not like a lot of photographers who tell you NEVER to do mini-sessions. But I have a pretty strong opinion on WHEN to do them…. And WHEN avoid them. You may disagree with me.... But here’s what I've found works REALLY well. [watch the video above to find out] What...
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