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Marketing Help to Increase Your Average Sale
Yesterday I had an experience that illustrates what all boutique small business owners should be doing to justify their higher prices. It was too good not to share with you.
My husband, Chris, I and just celebrated 10 years of marriage. We love to travel so I suggested we take a big trip to somewhere we wouldn’t typically go. I know Chris has wanted to visit Australia for some time, but we’ve done very little research on what all Australia has to offer.
Brand Building Like the Big Guys in Your Small Business
Last week my husband and I celebrated 10 years of marriage. You can imagine my surprise when he presented me with a signature blue bag and box from Tiffany & Co.
Unwrapping the gift was just as much of an exciting experience as actually enjoying the jewelry. From untying the perfect white bow to lifting the box lid in anticipation of what was inside, my heart was pounding. Their marketing was working! A gift from Tiffany? For me? Wow!
A Small Business Sales Tip – How to Overcome Objections
If you aren’t getting objections when selling to your clients, you are done selling. You have either closed the sale or the client wants to leave without placing an order. Many times, you need to work on getting the real objection from the client but if they are not buying, there is a reason. If you don’t find out what the reason is, you can’t sell through it.
The fastest way to shorten your to do list
If you’re like me, your to do list is longer than your arm some days (most days). And it can be more than overwhelming to know where to
start. It’s tempting (and easy) to start with the small things that don’t require a lot of brainpower. But often those small things are low value. What I mean by low value is that their impact on customer satisfaction is minimal.
How to Find Pre-qualified Buyers with Boutique Marketing
Finding prospects in your target market isn’t as hard as you might think. Just like when someone refers you to shop at one of their favorite businesses, it makes the buyping decision easier. You also enter that relationship in a much more open way than if you simply responded to a deep discount. If you look at this scenario from a business owner’s perspective, it only makes sense that when we work together with other business owners, we will all benefit. This should be a mutually beneficial relationship and help both businesses.
Grow Your Small Business By Looking For the Negative
I’ll admit. I cringe when we get negative feedback at The Joy of Marketing. Maybe it’s the oldest child in me, but I don’t deal well with dissatisfied clients. Yep, I take it personally. I want everyone to be satisfied. When they aren’t, I just want to have a good cry. Yet I know we’re not perfect.
Marketing Issues Plaguing Your Small Business? Consider Rebranding
Sometimes in an organization or business that is facing marketing issues, a rebranding strategy can be a smart strategy. An organization I am active in, Toastmasters International, has deployed a rebranding strategy with a goal of gaining exposure and momentum to help grow their organization.
Marketing Help: Discouraging Price Sensitive Buyers
Last night I was flipping through one of my favorite magazines and looking at the upcoming fall fashions. A few things caught my eye and when I looked more closely, I noticed that the price was not given. Rather than a dollar amount, the copy read price available upon request. I immediately thought, ooh that item must be in limited quantity and very exclusive. I bet it’s expensive.
Brand Building: Lessons From the Big Brands On Saying No
As small business owners, there are a lot of lessons we can learn from the big brands that have done a good job of establishing a high perceived value for their products and services.
Can you be a Good Photography Marketer if You’re an Introvert?
Calling all photographers who are introverts… (don’t worry, I won’t make you get up in front of everyone 😉 I see you hiding over there… And I know this is your jam: Curling up on the couch with an episode of Fixer Upper and tucking into a good book…. Am I right? But...
How do you Transition to Premium Photography Prices?
I was THAT photographer when I started… …pretty much the cheapest in my market. I’m not proud of it. But we all start somewhere. Back then photography was a fun hobby. I had a 9-5 job I loved as an ad agency marketing director. But then, I had TWINS. I didn’t want to...
Is Your Photography Good Enough To Charge More?
Video Transcription: How do you even know if your photography is good enough to charge higher prices? Look, when I first started, I was not formally trained. I did not really even know what I was doing, but I knew that my clients were gushing on my work, and...
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