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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Knowing Who Is On Your Website Gives You Marketing Help to Grow
There’s so much information in your Google Analytics account that can help you understand your business and market what you do better. I want to share two important things that can give you the marketing help you need to make your website do more work for you and the right clients find your business.
Business Marketing Strategy: Consistency vs. Predictablility
Is your small business consistent or is it predictable? Knowing when to be each will help your business succeed. So what’s the difference?
Boutique Marketing Idea: Impress Someone. Now!
I want to share a fun story to inspire you to get your week moving. As I pretty much eat, sleep and breathe marketing, I am a little bit (okay, a lot) hard to impress. But, when someone goes the extra mile (or two), and knocks my socks off, I am all the more motivated to gush. Last week at an event for Entrepreneurs Organization (EO), I met a man named John Ruhlin.
Small Business Marketing Help – Summer Reading List
As many of you know, I am a business book junkie. Here are a few new favorites along with some past favorites.
My Best Marketing Ideas to Get New Business
A lot of work, time and often money goes into landing a new client. Yet most small business owners focus 90% of their marketing efforts here, whether it be through trade show efforts, advertising, referral programs, co-marketing with other business or working with charities and auctions.
Climb Up to Higher Ground | A Helpful Business Marketing Strategy
Image is a favorite from Flickr by maxw.
When you look at your business and make decisions on your goals and your marketing and promotional plans are you looking at it from the trenches? Are you making decisions based on what you are seeing when you work in your business? Letting your day-to-day experiences cloud your judgment? Reacting to whatever squeaky wheel that’s acting up today?
Are You Unknowingly Undermining Your Brand? Brand Building Tips
You work hard to build a strong brand, making sure that each and every customer interaction is perfect. You keep your social media pages and profiles consistent with your brand. Your marketing materials are top-notch because you invested in a graphic designer to give you a professional appearance.
Make Calling a Client a New Small Business Strategy Goal.
It’s Monday. The day is half over. When was the last time you picked up the phone and called a client for no reason? To start your week off with a blast, what I want you to do right now is to go through your database and find a recent client. Call her and ask how her order was. Listen to what she is saying. Take notes and enter it into your database program. If there is anything you need to get, find or follow up with, do it IMMEDIATELY after you get off the phone.
Holiday Card Marketing Ideas….Have You Started Yours Yet?
While you may think the holidays are miles away, when it comes to marketing your small business, now is the time to start thinking about a creative holiday card. Each year, we spend months preparing for, shooting and designing our family (and business) holiday card. I started this card when my husband and I got married in 1997 and each year is one of a numbered series which creates excitement and anticipation for those who receive it each year.
How to Find Photography Clients: 11 Common Marketing Mistakes Made By Photographers
Once upon a time, before I became a photographer, marketing was my J-O-B. First up was a marketing position at Coca-Cola Enterprises. And then as a marketing director gig at an advertising agency. So when I opened my first retail photography studio in 2001, I knew...
Got 30 Minutes? Fast Steps to a Clean Home Photo Studio
The grandparents just called and good news! They want to take your kids out for the afternoon. YESSSSS! You’ve been meaning to have some quiet time in your home photo studio to download the wedding you shot this weekend and to catch up on some retouching. You’ve tied...
How to Survive a Family Portraits Session: 3 Family Photo Poses
Ok it’s confession time from this professional children and family portraits photographer. I’m not proud of it. Heck, you’d think after 18 years with this as my career, I’d be past it by now. But nope. When we look at our calendar and see THIS kind of session here's...
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