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Brand Building:  What’s Your Story?

Brand Building: What’s Your Story?

People like to do business with people. Not with companies. That’s why it is important in brand building to have a story. This is how small businesses are successful. There are faces behind the brand who actually care about their customers’ needs. There are stories behind the logo and signage that should interest me as a consumer. As a small business owner, do you have a compelling story? If not, you need to develop one! It may be easier than you think.

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Brand Building:  What’s Your Story?

Small Business Strategies: Make 2011 a Better Year to Grow Your Small Business

On my very first day of my MBA program, Dr. Williams, my management professor, asked the class to write on a slip of paper what we wanted our graduating GPA to be. Then, he asked us to share this slip of paper with one person. Whether it be a classmate, spouse, friend or family member it didn’t matter. The important part is to tell someone your goal. Subconsciously that goal becomes more important to you when you share it with others. It makes sense, too.

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Brand Building:  What’s Your Story?

Marketing Issues: The Death of Small Business and How to Avoid It!

The day after Christmas I read the local newspaper from my husband’s hometown and was overcome with sadness as I read an article about an 85 year old family-owned business that was liquidating after the holidays. Generations had put their sweat and lives into the store, and it won’t be around for future generations to take pride of ownership in. I love family-owned businesses and the personal touch they provide. You are unlikely to get this personal touch from a chain store.

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Brand Building:  What’s Your Story?

Try These Small Business Strategies For a Better Year in 2011!

I don’t know about the rest of you but I love this week every year. Things are calm. There is time to think, organize and be thankful for a great year. Or get fired up for a better year next year. Here are 3 small business strategies I want you to think about this week to help you have a better 2011.

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Brand Building:  What’s Your Story?

Try this Exercise on Brand Building

Here’s a quick little brand building exercise for everyone in small business from Sarah Petty. You can do it in 15 – 30 minutes!

Make a list of all of your competitors in your market – any other business who is doing what you do or who could be seen as an alternative to what you do by your customers.

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4 Reasons Giving Back Will Help You Get New Photography Clients

Giving back is an important piece of building a photography business that survives and thrives for years to come. As a small business owner, I feel so strongly about giving back to the community that supports my business and is so good to me. Imagine teaming up with...

3 Reasons to Sell Holiday Cards to Every Photography Client

Holiday cards can help your business more than you know. One year I was in tears, literally, because I was spending the day before Christmas Eve driving around town delivering holiday cards to my clients instead of enjoying my own kids. I was ready to walk away from...

A Weekly Checklist for Photography Marketing Help

Sometimes a photography business feels like a roller coaster. One week you're on top of the world, running from sessions to ordering appointments to consultations. You're juggling more business than you can keep up with and it feels great to be in such demand. Then a...

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Photography Business Institute

The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!

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