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Photography Business Strategy Blog
Small Business Strategies: Getting Your Small Business Found Online Isn’t As Hard As You May Think!
In today’s day and age, the vast majority of purchases begin with online research. There are many small business strategies that will help you get noticed. So even though your customer is likely going to get in touch with you face-to-face, the reality is that they’re going to do a lot of research online before they even pick up the phone and call you.
Brand Building: What’s Your Story?
People like to do business with people. Not with companies. That’s why it is important in brand building to have a story. This is how small businesses are successful. There are faces behind the brand who actually care about their customers’ needs. There are stories behind the logo and signage that should interest me as a consumer. As a small business owner, do you have a compelling story? If not, you need to develop one! It may be easier than you think.
Small Business Strategies: Make 2011 a Better Year to Grow Your Small Business
On my very first day of my MBA program, Dr. Williams, my management professor, asked the class to write on a slip of paper what we wanted our graduating GPA to be. Then, he asked us to share this slip of paper with one person. Whether it be a classmate, spouse, friend or family member it didn’t matter. The important part is to tell someone your goal. Subconsciously that goal becomes more important to you when you share it with others. It makes sense, too.
Small Business Strategies: My wish for you is a happy and profitable 2011.
As I sit here wrapping up my year and reviewing my small business strategies from the previous year, I am so happy to look back and energized to look forward. I don’t know about the rest of you but this was a great year. I have an amazing team in place, we worked hard and we found success.
Marketing Issues: The Death of Small Business and How to Avoid It!
The day after Christmas I read the local newspaper from my husband’s hometown and was overcome with sadness as I read an article about an 85 year old family-owned business that was liquidating after the holidays. Generations had put their sweat and lives into the store, and it won’t be around for future generations to take pride of ownership in. I love family-owned businesses and the personal touch they provide. You are unlikely to get this personal touch from a chain store.
Try These Small Business Strategies For a Better Year in 2011!
I don’t know about the rest of you but I love this week every year. Things are calm. There is time to think, organize and be thankful for a great year. Or get fired up for a better year next year. Here are 3 small business strategies I want you to think about this week to help you have a better 2011.
Brand Building: Sometimes You Wanna Go Where Everybody Knows Your Name
Yesterday I visited a small business I visit once a year. My allergist. While many of us don’t think of our doctors as small business owners or even places to look for marketing ideas, I have a customer experience we all can learn from. In a nutshell, brand building starts with a good customer experience.
Try this Exercise on Brand Building
Here’s a quick little brand building exercise for everyone in small business from Sarah Petty. You can do it in 15 – 30 minutes!
Make a list of all of your competitors in your market – any other business who is doing what you do or who could be seen as an alternative to what you do by your customers.
Are You Satisfied with Your Small Business Strategies and How You Implemented Them?
The end of the year is my favorite time of the year in our business. Why? Well, I love looking back at all that we accomplished and evaluating those small business strategies we implemented. But even more, I like the opportunity for a fresh start that the new year brings.
4 Reasons Giving Back Will Help You Get New Photography Clients
Giving back is an important piece of building a photography business that survives and thrives for years to come. As a small business owner, I feel so strongly about giving back to the community that supports my business and is so good to me. Imagine teaming up with...
3 Reasons to Sell Holiday Cards to Every Photography Client
Holiday cards can help your business more than you know. One year I was in tears, literally, because I was spending the day before Christmas Eve driving around town delivering holiday cards to my clients instead of enjoying my own kids. I was ready to walk away from...
A Weekly Checklist for Photography Marketing Help
Sometimes a photography business feels like a roller coaster. One week you're on top of the world, running from sessions to ordering appointments to consultations. You're juggling more business than you can keep up with and it feels great to be in such demand. Then a...
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