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Photography Business Strategy Blog
Earn Your Clients’ Loyalty This Holiday Season With These Relationship Marketing Ideas
This time of the year more than ever, your clients are overwhelmed. Holiday parties, gift buying, decorating the home, preparing holiday dinners, squeezing in last minute meetings with clients who need things by year end. Their list is like yours. It goes on and on and on.
You are Competing with Coca-Cola and it’s Marketing Ideas!
As a small business owner, whether you like it or not, you are a small business competing with Coca-Cola and it’s marketing ideas! Check out this delightful Coke ornament-shaped bottle.
Marketing Ideas: It’s Fine to Charge More…Just Make Sure You’re Worth It
I like to dine out, and not at your typical fast food joint or chain restaurant. While I don’t mind paying more for the dining experience, I find myself often walking away thinking that was nice but not really worth the money. Your marketing ideas are what thrills your customers and will cause them to pay more for your products or services.
Wow Your Clients With These Marketing Ideas
In yesterday’s post, A Brilliant Little Inexpensive Marketing Idea, I promised to share more marketing ideas for your small business that you can easily implement on a budget. Here’s the second lesson this small business mastered that any small business owner should do to enhance your clients’ experience and generate big time referrals.
A Brilliant Little Inexpensive Marketing Idea
I just returned from a nice relaxing beach vacation. I can’t say enough about the quaint boutique hotel we enjoyed. Quiet, friendly, clean, and upscale. Yet as you probably know, I look for a marketing lesson in every experience. Here’s a marketing idea I picked up that is inexpensive and attainable for every small business owner.
Having a benchmark in your photography business is like having the answers to the test
We had the best call in our coaching community today and I wanted to share it. If you haven’t checked out a benchmark study for your photography business, you are missing a great opportunity. The Professional Photographers of America has a division called Studio Management Services.
One little holiday small business marketing idea that can help you grow your business
We always love to see what our Cafe Joy members are doing with the small business marketing ideas we throw their way and we thought it would be fun to share. One of our fabulous members, Pam Bredenkamp with Signature Studio, took the graphics we provided and created this little gift.
Brand Building: Make Sure Your Small Business is Part of the Solution – Not the Problem
Your clients will have problems. And sometimes these problems will be your business’ fault, but more often than not they won’t be. So how do you draw the line on what is your responsibility and what is not when it comes to helping them solve these problems? And how can you be part of the solution so your small business comes out a shining star?
Tackling the to do list in your photography business this crazy holiday season
Here’s a tip I want to share that has helped me tremendously in my photography business over the last few weeks. Trying to get everything done during the busiest time of the year is frankly overwhelming. When I look at my to do list that is pages and pages long, I just want to climb back in bed.
How to Market Photography: A 15 Minute Tip
Ever wonder how to market photography... without having to spend even more time away from your family? Not all of your photography marketing activities need to take a lot of time or a large marketing budget. Even spending 15 minutes weekly on the right marketing...
3 Ways to Increase Your Portrait Orders
Often it's easier than you think to increase a client's portrait order. No, I'm not talking about selling clients a truckload full of images for their home. Instead if you apply a little creativity in how you structure your product mix and pricing options, you can...
Create An ‘About You’ Page that Works
I visit a lot of small business owner’s websites. Sometimes because I’m looking to do business with them, but sometimes because I’m doing research. One thing I find that is lacking in most sites, is the ‘about you’ section.
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