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A creative business blog for PORTRAIT photographers
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Photography Business Strategy Blog
Brand building on a Tiny Budget!
Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz.
Small Business Strategy for marketing on Black Friday
In the retail environment right now, it seems that consumers have been trained to be looking for sales, sales, sales. I want you to think of how using a discounting strategy today can hurt the long-term success of your brand. Can this be a viable small business strategy for marketing? Sure.
Small business challenge: What should you be doing RIGHT NOW in your small business? (Part 2)
Yes, there is a balance between running a business and enjoying the holiday season but for many small business owners right now, things are slower than desired. In a continuance from yesterday’s post, here are some small business challenges and things you can do to help your business right now.
Small Business Challenge: What should you be doing RIGHT NOW in your business?
Part 1 of 2: This is a crazy time of year. There is a balance betweent enjoying the holidays with our families and making money. These two activities don’t need to be mutually exclusive. This is one small business challenge you need to conquer so you can both enjoy the holidays AND make a profit.
5 Ways to Get Your Fans Cheering About Your Holiday Marketing Idea!
As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don’t bother with this marketing idea. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car.
Customer Relationships: It’s a great time to own a small business
So many people say that now isn’t the best time to be in small business because of the economy or the amount of competition but I completely disagree. Many great brands have been built during recessionary times and now, more than ever, there are doors that are opening every day for you. Here are five reasons why you should dig in and make your business great, NOW:
Small Business Strategies: Making the Most of What You Have in Your Small Business
A few months ago I asked you if you could have just one thing to move your business forward, what would it be? What small business strategies do you see working to help move you forward in your business? And I challenged you to come up with a plan on how to get there because it’s not going to fall into your lap. I haven’t seen any fairy godmothers in my lifetime yet!
A Bad Marketing Idea for Small Business Owners
I notice the big brands don’t do it. But a lot of small businesses certaintly do. And frankly, I think of it is SPAM and I immediately delete it. It drives me further away from your brand and devalues what you’ve invested in.
Are You Wasting Your Time Being an Order-Taker?
This weekend I went shopping with a friend at several locally-owned home furnishing stores around my neighborhood. In retrospect, one experience truly stood out in contrast to another.
How Your Photography Business Can Move On When a Client Chooses Another Photographer
You pop into Facebook and see some new images of a good client. The problem….you didn’t take them. And worse, they are pretty good. It can feel like you’ve been cheated on. How do you get over it and move on as a photography business owner? If this has happened to...
Why I Don’t Give or Sell Digital Files
One of the questions that I’m asked most often is, “Sarah...why don’t you sell digital files to your clients?” My answer to that question is that I’m not in the CD-selling business. It’s not a sustainable business model for me, as a portrait photographer, to sell...
Guest Blog Post – Unique Packaging for Your Client Meeting!
Tie up loose ends of your presentation preparation with branded packaging! If you’ve been following the Photography Business Institute blog, you know how important sales and marketing are to your photography business. Sarah has already convinced you how critical a...
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