Marketing Ideas: Making service businesses tangible

Expert Photography Marketing Ideas - auctions - Metal Mural

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Photography Business Institute
Photography Business Institute

Before school this morning, my daughter asked me to put a pink bow in her ponytail. When she handed it to me, it brought back so many memories of this past fall when we went to Chicago to the American Girl Store. As a special treat, we packed up the kids and made a special day of it, shopping, lunch and ear piercing (for the dolls). When we sat down in the pink restaurant with every detail perfect on the candy striped table, the server told us that the napkin rings were pony tail holders for the girls to KEEP! Oh my gosh. Talk about two excited little girls and an example of fantastic marketing ideas!  So we took them off all of the napkins on the table, stuck them in my purse and forgot about them (somehow they must have made it to the hair accessory drawer).

So now, here we are months later, the rather expensive lunch meal and shopping have been paid for, the memories have faded but there is a lingering memory of our time together in Chicago that won’t be forgotten all because of this pony tail holder. As I brushed through her snarly hair, all of the fun from that weekend came rushing back. Dinner with friends at the Rain Forest Cafe, shopping at the H&M kids department carrying all of our heavy shopping bags down Michigan Avenue and swimming in the glass walled pool on the 26th floor of the hotel overlooking Chicago. All of this joy was stirred back up because of a silly little pony tail holder. Wow.

If you are in a service industry, what can you do to make those memories last and make that experience tangible? As photographers, what can you do to make the actual session more than just an experience?

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