Should you put your photography prices on your website?


Photography Business Institute
Photography Business Institute

Video Transcription:

Should you put your photography prices on your website?

I say “no”.

My name’s Sarah Petty and I have run a profitable photography business for 20 years….through film, through digital, through all of it, even before websites.

But here’s the thing, people want to talk to you.

We’re selling something emotional, so they need to know that they like you, that you have things in common, that you get them and you get what their vision is. Okay? They can only do that by talking to you.

A lot of times people who are shopping online are price sensitive buyers.

They’re doing just that. They’re looking for the biggest deal and those aren’t the best clients for you.

You want clients to pick you, fall in love with you and your work, and create something magical and beautiful together.

Okay? So I say, “take the prices off your website. Get them on the phone. Explain your products and services and what you do that’s different than everyone else, and then have a client for life.”

If you want more videos like this, give this one a like and I’ll see you soon.

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