The Joy of Marketing


Photography Business Institute
Photography Business Institute

Happy Mother’s Day!

I am greatly enjoying chilling out today with my peeps on Mother’s Day! It is so hard to pack up, leave my family and hop on a plane to go teach around the country but always once I get there, it is so rewarding. I just returned from teaching in Dallas, Texas (yes, where the swine flu almost spoiled our fun) at the famous Texas School of Professional Photography. Every time I teach, I learn something from my students. There were amazing logo discussions, name discussions, positioning and style discussions. It confirms the fact that creating a successful business isn’t something that is easy or that you can simply read in a book and follow a formula…or worse, copy someone else in your industry or market. It is something that has to have a little magic element in it to make it special. Something unique from the creator. Something that isn’t the same as everyone else. Entrepreneurship is a blast but having this special bit of something is what you need to succeed.

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...