Boutique Marketing: The Little Things Matter in a Big Way in Small Business


Photography Business Institute
Photography Business Institute

A few weeks ago I received a generous, unexpected gift from a coaching client. As I opened the box, packaged by one of my all-time favorite national retailers, I was thrilled with the attention to detail! The box included beautiful tissue, a coordinating sticker and the packing list in a nice paper sleeve with a string closure. A very nice presentation EXCEPT the packing list was sticking haphazardly out of the paper sleeve and not closed the way it was intended to be.  Boutique Marketing means paying attention to these finer details in our business. I know the design team at this retailer took care in choosing the materials for a gift to arrive. They wanted the recipient to have a sensory experience. And I did! Until that last little piece.

Some may say I’m being too picky. But in a boutique business, you have to pay attention to all of these details. We all make mistakes! I’m guilty, too. But if you have someone else handling your packaging, make sure it is executed the way you intended. It does reflect on your brand!

To learn more about the 5 essential ingredients for a boutique brand, check out our free ebook, The Boutique Experience.

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