To hire or not to hire?

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Photography Business Institute
Photography Business Institute

We get several questions about when is the right time to hire an employee. While there is no hard and fast answer, it does first and foremost come down to your financials. However, in today’s world there are options other than hiring a full time employee for us to consider. At The Photography Business Institute and Sarah Petty Photography, we recently hired a part-time, home-based graphic designer. 10 years ago, most people wouldn’t have ever considered that type of work arrangement. I came across an interesting article about the types of employees you can hire that I thought might be of interest for those of your considering hiring. It goes beyond the traditional full-time employee. Take a look if you’re thinking of hiring.

Why Networking with Other Businesses is a Must for Photographers

The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...

The Portrait Photographer’s Guide to Keeping Up With Trends

Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...