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A creative business blog for boutique photographers

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Blog: Brand Building

How to Start a Portrait Photography Business

You’ve been using your Canon or Nikon DSLR for years, taking photos of all your friends’ kids,...

4 Steps to Photography Pricing for an 8×10

Photography Pricing Pop Quiz: Are you losing money on your 8x10s? How do you know? What if I told...

How to Price Photography | 5 Photography Price List Tips

Are you wondering how to price your photography so that you can actually take home a paycheck from...

10 Best Photography Marketing Ideas to Grow Your Business

Looking For Some Of The Best Photography Marketing Ideas To Grow Your Business This Year? Maybe...

Build your business while you shop on Small Business Saturday

One of the best ways to grow your business is to help other business owners grow theirs. Like Zig...

10 Ways You Know You’re a Professional Photographer

Do you white balance your iPhone pictures? Do you know every cool alley in town? If you answered...

4 Reasons Giving Back Will Help You Get New Photography Clients

Giving back is an important piece of building a photography business that survives and thrives for...

Taylor Swift Marketing Guru?

Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.

Update Your Photography Branding

If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.

The first question to ask yourself is why do you want to rebrand?

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Smart Investments for Photographers: End-of-Year Guide

As we get ready to watch the ball drop on Times Square and count down the seconds to the new year, it’s time to start wrapping up our business expenses for the year. One great thing about running your boutique portrait photography business is that you can write off...

Building Your Photography Business with Promotional Partners

Photography is all about building connections with the clients you serve. This makes it an amazing career opportunity for people who want meaningful interactions, serve their clients well, and do something they love—all while earning income. One thing photographers...

5 Myths Holding Back Mom Photographers

Nearly every mom has a side hustle of some sort. Stay-at-home moms do lash extensions, deliver groceries and sell their handmade creations. Then, of course, there’s photography. Building a photography business isn’t for everyone but many moms love being able to serve...

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