You’ve been using your Canon or Nikon DSLR for years, taking photos of all your friends’ kids,...
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Blog: Brand Building
4 Steps to Photography Pricing for an 8×10
Photography Pricing Pop Quiz: Are you losing money on your 8x10s? How do you know? What if I told...
How to Price Photography | 5 Photography Price List Tips
Are you wondering how to price your photography so that you can actually take home a paycheck from...
10 Best Photography Marketing Ideas to Grow Your Business
Looking For Some Of The Best Photography Marketing Ideas To Grow Your Business This Year? Maybe...
Build your business while you shop on Small Business Saturday
One of the best ways to grow your business is to help other business owners grow theirs. Like Zig...
10 Ways You Know You’re a Professional Photographer
Do you white balance your iPhone pictures? Do you know every cool alley in town? If you answered...
4 Reasons Giving Back Will Help You Get New Photography Clients
Giving back is an important piece of building a photography business that survives and thrives for...
Taylor Swift Marketing Guru?
Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.
Update Your Photography Branding
If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.
The first question to ask yourself is why do you want to rebrand?
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Defining Your Picture-Perfect Photography Client
Many photographers became interested in the profession to learn how to make money as a stay-at-home mom or dad. For many, it’s a side gig, which means a full plate of duties when we’re not taking or editing photographs. Whether you’re a parent or not, you likely have...
5 Ways to Revamp Your Photography Business Website for the New Year
With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...
How to Avoid Copying Competitors in Photography
As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...
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