You’ve been using your Canon or Nikon DSLR for years, taking photos of all your friends’ kids,...
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Blog: Brand Building
4 Steps to Photography Pricing for an 8×10
Photography Pricing Pop Quiz: Are you losing money on your 8x10s? How do you know? What if I told...
How to Price Photography | 5 Photography Price List Tips
Are you wondering how to price your photography so that you can actually take home a paycheck from...
10 Best Photography Marketing Ideas to Grow Your Business
Looking For Some Of The Best Photography Marketing Ideas To Grow Your Business This Year? Maybe...
Build your business while you shop on Small Business Saturday
One of the best ways to grow your business is to help other business owners grow theirs. Like Zig...
10 Ways You Know You’re a Professional Photographer
Do you white balance your iPhone pictures? Do you know every cool alley in town? If you answered...
4 Reasons Giving Back Will Help You Get New Photography Clients
Giving back is an important piece of building a photography business that survives and thrives for...
Taylor Swift Marketing Guru?
Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.
Update Your Photography Branding
If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.
The first question to ask yourself is why do you want to rebrand?
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Launching a Home-Based Photography Business
You do not need a photography studio space to start a business. It’s true! If not having a studio has discouraged you from starting your own photography business, don’t let that keep you from taking the plunge. Launching a successful home-based business is entirely...
3 Ways to Market Your Photography Business Without Spending Money
A marketing plan is vital for any business, but as portrait photographers, some of the most successful marketing strategies don’t require big investments. You can watch your business grow by getting out into your community, talking to people, connecting with other...
Feeling Intimidated? Ways to Gain Confidence as a Portrait Photographer
When was the last time you held yourself back because you just didn’t feel good enough to do something? For many people who are starting a portrait photography business, a lack of confidence can be a big challenge to overcome. You may think other photographers were...
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