AS SEEN IN
AS SEEN IN
In any growing business, there comes a time when you may need to add employees. And because so much rides on the people you choose to sell your products or carry out your services, we’ve put together these six steps for building a dream team, as described in our recent New York Times Best Seller, Worth Every Penny.
Earlier this week, we shared why Cash Flow Planning is so important in your photography business if you’re serious about making a profit.
Today’s blog is a guest blog written specifically for the photographers in our audience at The Joy of Marketing. It’s part one of a two part series on one of the things we see professional photographers get into trouble with – cash flow.
As small business owners we’re pleasers. We want our clients to be thrilled when they buy from us, not feel like they were tricked or pushed into something they didn’t want.
I subscribe to a lot of magazines. What can I say…I’m a sucker for the glossy images and the advice-filled articles. I’m intoxicated by all the new ideas (whether it be for dinner tonight or what to wear to that wedding next month). I get excited thinking about the hours of entertainment I get from looking at what other businesses are doing or what the hottest celebrity wore to the big awards.
If you’re thinking about rebranding simply because you no longer like the way your font looks or are just bored with the look of your logo, then it’s time to slow down and reconsider. Dramatic changes to your brand just because you feel like spicing things up can create a really big mess. Keep in mind that just because you’re bored with your logo doesn’t mean everyone else is.
The first question to ask yourself is why do you want to rebrand?
The business world loves the term networking. While it can be thrown around as a buzzword, when you break it down, it simply means making connections and building relationships. While networking is a part of many jobs, it is essential for professional photographers...
Who remembers the boom of selective coloring in the early 2000s? Everywhere you looked, you'd see black and white images but for a pop of red in the subject's shoes or a vivid, bright bouquet colored by hand with colored pencils. Trends come and go in all creative...
If you have an eye for photography and love taking photographs, you are probably often told, “You should do this professionally!” While turning your hobby into a part-time career takes a lot of work, it can also offer you and your family many advantages. Here are some...
