The difference between your sales process and the sales process of discounters is night and day....
5 Tips to Help You Master Boutique Selling
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Joy of Marketing Wins “Hot One” Award!
I smiled when I opened my email two weeks ago from Professional Photographers Magazine, letting me...
How Videos Can Build Your Brand
Last week I traveled to Nebraska to speak to some awesome people about the power of branding....
Small Business Strategies- How to Categorize Your Database
When you know every person in your database intimately, your job as a marketer becomes pretty darn...
Small Business Strategies- 4 Rules to Live By
To stay on top, your small business has to grow and mature; it has to remain consistent and...
Profitable Marketing Strategies: Giving Extra Love to Your Best Clients
Everyone has those special clients; the ones that love you, rave over you, and come back over and...
Small Business Blog- Aligning with the Big Picture
In order to consistently deliver an amazing high-touch experience for your clients, you need to...
Marketing Your Product: Step 1- Becoming an Expert
When you’re a small business owner, you must be marketing your product to the right person. Small...
Financial Planning: The Scars of a Sale
I see it everyday. A sign in a dentist office declares “Any treatment—40 percent off regular...
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9 Ways to Support Your Photography Friends
When I started my boutique photography business, I knew that not all of my friends were as passionate about custom portrait wall art as I am. But that didn’t stop them from cheering me on and supporting my photography business in other ways! There are many creative...
8 Ways to take Portraits in All Weather Without a Studio
I’m gonna let you in on a little secret: you don’t have to have a photography studio to be a portrait photographer. In fact, NOT having a photography studio can actually be a great thing. With no property tax, rent / mortgage, or electric bill to chip away at your...
7 Conferences, Events, And Workshops For Photographers In 2022
When is the best time to sharpen up your photography skills at a workshop during a pandemic? These seven events for photographers have brought together killer programs, so that photographers can continue to better themselves and their community. Whether you’re stuck...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!