Many of you have heard me say in order to stand out in your industry; your products must make...
Small Business Strategies: What’s Your Thrill Factor?
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5 Brand Building Tips For Small Business Owners
I know many of you heard me talk about brand building many times; it’s what I do, what I live for,...
Small Business Strategies for Growing Your Database
The most important thing you can do as a small business owner is to build and nurture a database...
Decide What You’re Worth: Tips on Photography Pricing
I hope you enjoyed our photography pricing event a few weeks ago, Pain-Free Pricing. After talking...
Charitable Giving – Photographers Helping Small Business
"Do for ONE what you wish you could do for EVERYONE." Andy Stanley Earlier this week, many of our...
Taylor Swift Marketing Guru?
Now whether you like her music or not, we all know that Taylor Swift is a mega star. But being a great singer and drop-dead gorgeous is only part of the battle. There are SO many marketing decisions that go into creating a brand of this scale and what fascinates me is that many of these decisions have been made by a girl who was about 15 when she started making them. She passed over recording deals because the big labels wouldn’t let her sing the music she was passionate about. She oversees all of her design and positioning decisions.
Spend a Little and Make a Big Splash | Small Business Marketing Ideas
This week I was surprised. In a good way. I received two thoughtful gifts from people I have done...
How to Hire Your Dream Team
In any growing business, there comes a time when you may need to add employees. And because so much rides on the people you choose to sell your products or carry out your services, we’ve put together these six steps for building a dream team, as described in our recent New York Times Best Seller, Worth Every Penny.
Part 2: Keeping Your Eye on the Right Ball in Your Photography Business | Cash Flow Planning
Earlier this week, we shared why Cash Flow Planning is so important in your photography business if you’re serious about making a profit.
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20 Of The Best Podcasts For Photographers
A year ago, I was inspired to start my podcast. There are so many other incredible photographers out there, sharing their stories and insight on what life and business are really like behind the lens, too. As photographers, we lean on one another in this community, we...
Episode 40: How Allison Rebuilt Her Photography Business After Losing 75% of Her Clients
When Allison Gallagher made the switch from selling digital files into a boutique photography business, she lost 75% of her clients and the rejection and self-doubt floodgates swung open. She wanted so badly to be a good example to her 9-year old daughter as a...
27 Fun Holiday Card Poses For Photographers
Here are 27 of the best Holiday Card photography poses you can keep in your back pocket to use all year long. Why? Whether it’s the middle of July or 12 days before Christmas, there’s nothing wrong with always being prepared for a phone call from your photography...
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