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Cupcakeries are a booming business and I’m a big fan of the tiny treats. In fact, I really can’t resist a good one. It’s my kryptonite. Inc Magazine recently featured Washington DC’s finest and you probably have one or two in your city.
Are you using three different versions of your logo? Do you even have a logo? Is your domain name different than your business name or different from your email address? If you want to create a successful small business, your identity and brand are the most important things that you have and it all starts with a strong identity. Your identity consists of your name, logo, colors, signage, the look and feel of your business. Your brand is how people FEEL about you.
On today’s episode of The Small Business Marketing Ideas podcast, we tackle how to determine what makes you different in your small business. It’s a marketing issue most small business owners out there struggle with.
There’s so much information in your Google Analytics account that can help you understand your business and market what you do better. I want to share two important things that can give you the marketing help you need to make your website do more work for you and the right clients find your business.
Is your small business consistent or is it predictable? Knowing when to be each will help your business succeed. So what’s the difference?
I want to share a fun story to inspire you to get your week moving. As I pretty much eat, sleep and breathe marketing, I am a little bit (okay, a lot) hard to impress. But, when someone goes the extra mile (or two), and knocks my socks off, I am all the more motivated to gush. Last week at an event for Entrepreneurs Organization (EO), I met a man named John Ruhlin.
As many of you know, I am a business book junkie. Here are a few new favorites along with some past favorites.
A lot of work, time and often money goes into landing a new client. Yet most small business owners focus 90% of their marketing efforts here, whether it be through trade show efforts, advertising, referral programs, co-marketing with other business or working with charities and auctions.
Image is a favorite from Flickr by maxw.
When you look at your business and make decisions on your goals and your marketing and promotional plans are you looking at it from the trenches? Are you making decisions based on what you are seeing when you work in your business? Letting your day-to-day experiences cloud your judgment? Reacting to whatever squeaky wheel that’s acting up today?
SELLING DIGITAL FILES.... We know clients ask for them, so how can you sell products when your clients are asking for digital files? This is one of the most common questions I get asked by photographers. In this 6 minute video, I'll tackle this controversial question...
How do I sell my photography when I don't have a studio? ....This is a question I get asked a lot as a business mentor to thousands of photographers. In this 5 minute video, I'm going to share the tools I bring with me when I do in-person sales outside of my studio....
Video gets a bad rap.I get it. I used to hate it, too. So using it to get photography clients was the LAST thing on my mind. Mostly, I think, because I was scared of it. I didn’t know how to edit video footage so I just opted out of dealing with it when considering...
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