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A Better Business Marketing Strategy – Don’t Try to Be Better

I hear from many small business owners that they worry about what their competitors are doing. In my opinion, way too much. The other day, I bought what I thought was a “better” contact solution at the store. When I squirted the lens cleaning solution into the little storage case, it was more like squeezing honey from the honey bear bottle. It was so thick and gooey! I proceeded to take out my contacts and put them in the swampy solution.

3 Marketing Ideas Observed Devouring New York’s Finest Cupcakes

Cupcakeries are a booming business and I’m a big fan of the tiny treats. In fact, I really can’t resist a good one. It’s my kryptonite. Inc Magazine recently featured Washington DC’s finest and you probably have one or two in your city.

Marketing Issue: Do You Need to Rebrand?

Are you using three different versions of your logo? Do you even have a logo? Is your domain name different than your business name or different from your email address? If you want to create a successful small business, your identity and brand are the most important things that you have and it all starts with a strong identity. Your identity consists of your name, logo, colors, signage, the look and feel of your business. Your brand is how people FEEL about you.

Marketing Issue: Knowing What’s Different About Your Small Business

On today’s episode of The Small Business Marketing Ideas podcast, we tackle how to determine what makes you different in your small business. It’s a marketing issue most small business owners out there struggle with.

Knowing Who Is On Your Website Gives You Marketing Help to Grow

There’s so much information in your Google Analytics account that can help you understand your business and market what you do better. I want to share two important things that can give you the marketing help you need to make your website do more work for you and the right clients find your business.

Business Marketing Strategy: Consistency vs. Predictablility

Is your small business consistent or is it predictable? Knowing when to be each will help your business succeed. So what’s the difference?

Boutique Marketing Idea: Impress Someone. Now!

I want to share a fun story to inspire you to get your week moving. As I pretty much eat, sleep and breathe marketing, I am a little bit (okay, a lot) hard to impress. But, when someone goes the extra mile (or two), and knocks my socks off, I am all the more motivated to gush. Last week at an event for Entrepreneurs Organization (EO), I met a man named John Ruhlin.

Small Business Marketing Help – Summer Reading List

As many of you know, I am a business book junkie. Here are a few new favorites along with some past favorites.

My Best Marketing Ideas to Get New Business

A lot of work, time and often money goes into landing a new client. Yet most small business owners focus 90% of their marketing efforts here, whether it be through trade show efforts, advertising, referral programs, co-marketing with other business or working with charities and auctions.

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Professional Photographers Deliver 104 Smiles to Children Affected with Cleft Palate Syndrome

Springfield, IL (June 13, 2017) - Photography Business Institute, a business training company for professional photographers, raised an impressive $25,000 over the course of May 2017 for PPA Charities and Operation Smile. PPA Charities is a non-profit organization...

How Do You Sell Products When Everyone Wants Digital Files?

SELLING DIGITAL FILES.... We know clients ask for them, so how can you sell products when your clients are asking for digital files? This is one of the most common questions I get asked by photographers. In this 6 minute video, I'll tackle this controversial question...

How can I do In-Person Sales if I don’t have a Studio?

How do I sell my photography when I don't have a studio? ....This is a question I get asked a lot as a business mentor to thousands of photographers. In this 5 minute video, I'm going to share the tools I bring with me when I do in-person sales outside of my studio....

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