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Photography Business Institute
Photography Business Institute

Blog: Blog

A Better Business Marketing Strategy – Don’t Try to Be Better

A Better Business Marketing Strategy – Don’t Try to Be Better

I hear from many small business owners that they worry about what their competitors are doing. In my opinion, way too much. The other day, I bought what I thought was a “better” contact solution at the store. When I squirted the lens cleaning solution into the little storage case, it was more like squeezing honey from the honey bear bottle. It was so thick and gooey! I proceeded to take out my contacts and put them in the swampy solution.

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A Better Business Marketing Strategy – Don’t Try to Be Better

Marketing Issue: Do You Need to Rebrand?

Are you using three different versions of your logo? Do you even have a logo? Is your domain name different than your business name or different from your email address? If you want to create a successful small business, your identity and brand are the most important things that you have and it all starts with a strong identity. Your identity consists of your name, logo, colors, signage, the look and feel of your business. Your brand is how people FEEL about you.

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A Better Business Marketing Strategy – Don’t Try to Be Better

Knowing Who Is On Your Website Gives You Marketing Help to Grow

There’s so much information in your Google Analytics account that can help you understand your business and market what you do better. I want to share two important things that can give you the marketing help you need to make your website do more work for you and the right clients find your business.

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How Do You Sell Products When Everyone Wants Digital Files?

SELLING DIGITAL FILES.... We know clients ask for them, so how can you sell products when your clients are asking for digital files? This is one of the most common questions I get asked by photographers. In this 6 minute video, I'll tackle this controversial question...

How can I do In-Person Sales if I don’t have a Studio?

How do I sell my photography when I don't have a studio? ....This is a question I get asked a lot as a business mentor to thousands of photographers. In this 5 minute video, I'm going to share the tools I bring with me when I do in-person sales outside of my studio....

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Photography Business Institute

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