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Photography Business Institute
Photography Business Institute

Blog: Blog

8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Small Business Strategies: Taking Your Business To The Next Level

We all have stories about how we found the entrepreneurship path. For some of us, it was in our blood from day one, growing up in households of small business owners so we knew it was just a matter of time for us. For others, our decision to become a small business owner was bred from a passion for something that we needed to share with others. Regardless of how we came upon small business ownership, we’re all at different stages. Some of us rely on our small business as a source of income to feed our families while others are just getting started and maybe aren’t charging enough for what we do.

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8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Use Creativity When Brand Building

You don’t have to invest a ton of money to create a strong brand. When using your creativity, brand building does not have to be expensive. You can reinforce your brand and save money at the same time. While skiing at Cascade Mountain in Wisconsin with my family recently, I was pleased to see that they had used their creativity instead of their pocketbook to make an impression.

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8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Marketing Idea: Building Your Database and Customer Relationship

One of my favorite things about after the time immediately after the busy holiday season is catching up on my reading. The last five months of the year were so hectic that I didn’t open my stand-by business magazines or marketing books (note, it’s one of my New Year’s Resolutions to not let that happen again).

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8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Brand Building: What’s Your Story?

People like to do business with people. Not with companies. That’s why it is important in brand building to have a story. This is how small businesses are successful. There are faces behind the brand who actually care about their customers’ needs. There are stories behind the logo and signage that should interest me as a consumer. As a small business owner, do you have a compelling story? If not, you need to develop one! It may be easier than you think.

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8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Small Business Strategies: Make 2011 a Better Year to Grow Your Small Business

On my very first day of my MBA program, Dr. Williams, my management professor, asked the class to write on a slip of paper what we wanted our graduating GPA to be. Then, he asked us to share this slip of paper with one person. Whether it be a classmate, spouse, friend or family member it didn’t matter. The important part is to tell someone your goal. Subconsciously that goal becomes more important to you when you share it with others. It makes sense, too.

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8 Great Marketing Ideas to Increase Readership to Your Small Business Blog

Marketing Issues: The Death of Small Business and How to Avoid It!

The day after Christmas I read the local newspaper from my husband’s hometown and was overcome with sadness as I read an article about an 85 year old family-owned business that was liquidating after the holidays. Generations had put their sweat and lives into the store, and it won’t be around for future generations to take pride of ownership in. I love family-owned businesses and the personal touch they provide. You are unlikely to get this personal touch from a chain store.

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Photography Marketing Ideas to Jump Start Your Business

Here are some easy ways you can bring 5-10 NEW photography clients into your business with some proven photography marketing ideas to jump start your business! One of the things I do to make sure I have clients coming in all year is something I do when business is...

Build your business while you shop on Small Business Saturday

One of the best ways to grow your business is to help other business owners grow theirs. Like Zig Ziglar said, “You can have everything in life you want if you will just help enough other people get what they want.” Here’s what you can do tomorrow, Small Business...

8 reasons I’m thankful to be a small business owner

Creative freedom and giving back to my community are just a couple of reasons I love being a small business owner. It’s the season of giving thanks, and I for one am so thankful to be a small business owner. I have loved the journey of turning my passion for...

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Photography Business Institute

The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!

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