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I don’t know about the rest of you but I love this week every year. Things are calm. There is time to think, organize and be thankful for a great year. Or get fired up for a better year next year. Here are 3 small business strategies I want you to think about this week to help you have a better 2011.
Yesterday I visited a small business I visit once a year. My allergist. While many of us don’t think of our doctors as small business owners or even places to look for marketing ideas, I have a customer experience we all can learn from. In a nutshell, brand building starts with a good customer experience.
Here’s a quick little brand building exercise for everyone in small business from Sarah Petty. You can do it in 15 – 30 minutes!
Make a list of all of your competitors in your market – any other business who is doing what you do or who could be seen as an alternative to what you do by your customers.
The end of the year is my favorite time of the year in our business. Why? Well, I love looking back at all that we accomplished and evaluating those small business strategies we implemented. But even more, I like the opportunity for a fresh start that the new year brings.
This time of the year more than ever, your clients are overwhelmed. Holiday parties, gift buying, decorating the home, preparing holiday dinners, squeezing in last minute meetings with clients who need things by year end. Their list is like yours. It goes on and on and on.
As a small business owner, whether you like it or not, you are a small business competing with Coca-Cola and it’s marketing ideas! Check out this delightful Coke ornament-shaped bottle.
I like to dine out, and not at your typical fast food joint or chain restaurant. While I don’t mind paying more for the dining experience, I find myself often walking away thinking that was nice but not really worth the money. Your marketing ideas are what thrills your customers and will cause them to pay more for your products or services.
In yesterday’s post, A Brilliant Little Inexpensive Marketing Idea, I promised to share more marketing ideas for your small business that you can easily implement on a budget. Here’s the second lesson this small business mastered that any small business owner should do to enhance your clients’ experience and generate big time referrals.
I just returned from a nice relaxing beach vacation. I can’t say enough about the quaint boutique hotel we enjoyed. Quiet, friendly, clean, and upscale. Yet as you probably know, I look for a marketing lesson in every experience. Here’s a marketing idea I picked up that is inexpensive and attainable for every small business owner.
Do you white balance your iPhone pictures? Do you know every cool alley in town? If you answered yes, chances are you’re a photographer. You know you’re a professional photographer if… 1. You've nearly been hit by a car while running out into the street to get “the...
Giving back is an important piece of building a photography business that survives and thrives for years to come. As a small business owner, I feel so strongly about giving back to the community that supports my business and is so good to me. Imagine teaming up with...
Holiday cards can help your business more than you know. One year I was in tears, literally, because I was spending the day before Christmas Eve driving around town delivering holiday cards to my clients instead of enjoying my own kids. I was ready to walk away from...
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