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We had the best call in our coaching community today and I wanted to share it. If you haven’t checked out a benchmark study for your photography business, you are missing a great opportunity. The Professional Photographers of America has a division called Studio Management Services.
We always love to see what our Cafe Joy members are doing with the small business marketing ideas we throw their way and we thought it would be fun to share. One of our fabulous members, Pam Bredenkamp with Signature Studio, took the graphics we provided and created this little gift.
Your clients will have problems. And sometimes these problems will be your business’ fault, but more often than not they won’t be. So how do you draw the line on what is your responsibility and what is not when it comes to helping them solve these problems? And how can you be part of the solution so your small business comes out a shining star?
Here’s a tip I want to share that has helped me tremendously in my photography business over the last few weeks. Trying to get everything done during the busiest time of the year is frankly overwhelming. When I look at my to do list that is pages and pages long, I just want to climb back in bed.
Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz.
In the retail environment right now, it seems that consumers have been trained to be looking for sales, sales, sales. I want you to think of how using a discounting strategy today can hurt the long-term success of your brand. Can this be a viable small business strategy for marketing? Sure.
Yes, there is a balance between running a business and enjoying the holiday season but for many small business owners right now, things are slower than desired. In a continuance from yesterday’s post, here are some small business challenges and things you can do to help your business right now.
Part 1 of 2: This is a crazy time of year. There is a balance betweent enjoying the holidays with our families and making money. These two activities don’t need to be mutually exclusive. This is one small business challenge you need to conquer so you can both enjoy the holidays AND make a profit.
As a small business owner, if you are planning to send a generic, pre-printed holiday card with your business name imprinted on the inside, don’t bother with this marketing idea. So many business owners have gone about this ritual each year with as much gusto as getting the oil changed in their car.
Sometimes a photography business feels like a roller coaster. One week you're on top of the world, running from sessions to ordering appointments to consultations. You're juggling more business than you can keep up with and it feels great to be in such demand. Then a...
Ever wonder how to market photography... without having to spend even more time away from your family? Not all of your photography marketing activities need to take a lot of time or a large marketing budget. Even spending 15 minutes weekly on the right marketing...
Often it's easier than you think to increase a client's portrait order. No, I'm not talking about selling clients a truckload full of images for their home. Instead if you apply a little creativity in how you structure your product mix and pricing options, you can...
The Photography Business Institute exists as an alternative to college or trade school to coach professional portrait photographers as they build sustainable businesses. Request more information to learn how the Photography Business Institute can transform your life and your business (all without missing a single family dinner)!