AS SEEN IN
AS SEEN IN
Before you invest any money in marketing your small business, you should
know what your ideal client looks like. Otherwise how will you appeal
and reach them if you can’t clearly define who they are?
While the basic demographics (male or female, age, household income, family size, geographic location) are important, the real discovery happens when look deeper into who your client is.
Are you are stuck in a rut in your small business and feel like you’re going no where? Growth is stagnet or worse, you haven’t even done as well this year as you did last year.
We get a lot of questions from small business owners asking how much time they should spend on social media or why they aren’t getting anything from their Facebook or Twitter presence. The #1 reason I see for a social media strategy not working is that small business owners aren’t using these social media tools to build trust. Rather they use these tools to post sales, specials, and personal opinions.
Recently, I was fortunate enough to speak recently to Brian Tracy, the CEO of Brian Tracy International, a company that well, helps people succeed. Brian Tracy has long been a hero of mine and I have long invested in his training and education. When traveling with my staff to conferences out of town, I have been know to pop in a Brian Tracy CD).
Everywhere I go and in everything I do, I am looking for ideas, inspiration and that little bit of juju that exists in life. During my delay at JFK Airport last week in New York, I had a delightful experience that I wanted to share with all of you. I had eaten at a bar and grill at this airport called T2 Bonfire Grill, and having been delayed there a few months ago, I knew the food was pretty tasty (I know, pretty unexpected for an airport). After hearing I was delayed, I was calm because I knew exactly where I could go to find my groove.
For many small business owners, these remaining days of the year are when you turn a profit and can afford to pay yourself. Each additional dollar you earn goes straight to the bottom line as you’ve already covered your expenses for the year. Yet without a plan for how you’ll maximize profits, you’re sure to leave money on the table.
As a small business owner, one of the most important marketing ideas you can implement is the personal touch. From the way you greet your clients on the phone or when they enter your business to the handwritten notes or flowers you send them for special occasions or just because. A genuine, personal touch helps you build relationship with each and every client, truly differentiating your business from your competitors.
Last week, Sarah was invited to be a guest expert on Fox Business to share her ideas with small business owners on how they can compete with the big guys and WIN.
Many people think that the sale ends when the client places their order on the day of the presentation. They write a check or give a credit card and they leave. Well, the sale is definitely not over at this point. There are so many other things that have to be done to complete the circle of that relationship as a small business owner. It’s what sets you apart from the big box stores and keeps your clients coming back to you for more.
Tie up loose ends of your presentation preparation with branded packaging! If you’ve been following the Photography Business Institute blog, you know how important sales and marketing are to your photography business. Sarah has already convinced you how critical a...
Everyday thousands of new photographers enter into the industry and the competition continues to increase, which means you, as a photographer, have to step up your marketing game. I’m not saying you need to go get a billboard displaying your images, but you definitely...
In my photography business, I follow the boutique business model. I’m not right for everyone. In fact, I’m not right for MOST people who are shopping for photography. I hear no a lot. And that’s ok with me. I’m not the photographer if you want photos of your kids to...
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