Creating an unexpectedly great first impression in your small business.

How To Know If Its Time to Raise Your Photography Prices


Photography Business Institute
Photography Business Institute

We took my father about 3.5 hours North to Chicago last week for some advanced tests on his heart. As we are from a smaller city, my entire family and I have been completely impressed with the service and care my father has received at a big city hospital. We rose at 2:30 am last week to get him to his 7 am appointment. When we arrived, we filled out the forms and before having us sit in the waiting room, they gave us one of those little buzzers like you get at restaurants. Who would have thought of that? When they are ready for you, just like at many restaurants, the little
buzzer shakes and lights up (which wakes you up if necessary) and you
head toward the door. By doing this, the nurse doesn’t have to come out and yell your name. As a patient, you don’t have to worry that you will miss your name being called if you need to step outside to make a phone call or run to the restroom. In our case, because we got there early and we all fell asleep in the waiting room, we didn’t miss our name being called.


My question for you is what are you doing in your small business to make an unexpectedly great first impression on your clients? If it is raining, do you run out with an umbrella to assist your clients? Do you give them your personal cell phone number for their upcoming Saturday appointments so there are no communication errors? Do you send a personal note after the very first time you meet someone? I would love to hear what you are all doing in your business to wow your clients and prospects during or after that first interaction!

3 Ways to Market Your Photography Business Without Spending Money

A marketing plan is vital for any business, but as portrait photographers, some of the most successful marketing strategies don’t require big investments. You can watch your business grow by getting out into your community, talking to people, connecting with other...

Why Portrait Photography Is the Perfect Stay-At-Home Mom Side Hustle

While being a dedicated stay-at-home mom is a job all on its own, some moms (and dads) are also interested in finding flexible ways to earn extra money for their families. However, adding a new career to an already busy life of managing a house and caring for children...