In the retail environment right now, it seems that consumers have been trained to be looking for sales, sales, sales. I want you to think of how using a discounting strategy today can hurt the long-term success of your brand. Can this be a viable small business strategy for marketing? Sure. The key is that you really need to consider your discounting strategy before and after Black Friday. If you are having sales every single week all year, you are already training people that your products and services aren’t worth what you normally charge. If a price-incentive today is acting as a catalyst for sales the next few weeks and a very seldom, price-driven reward for your clients, then it may be a wise strategy. Like most things in business, if it is part of a well-constructed plan, it typically works much better than something thrown together at the last minute. And remember, just because everyone else is doing it, doesn’t mean it is right for your brand.
Building Your Photography Business with Promotional Partners
Photography is all about building connections with the clients you serve. This makes it an amazing career opportunity for people who want meaningful interactions, serve their clients well, and do something they love—all while earning income. One thing photographers...