Small Business Strategy for marketing on Black Friday

Photography Business Institute

AS SEEN IN

Photography Business Institute
Photography Business Institute

In the retail environment right now, it seems that consumers have been trained to be looking for sales, sales, sales. I want you to think of how using a discounting strategy today can hurt the long-term success of your brand. Can this be a viable small business strategy for marketing? Sure. The key is that you really need to consider your discounting strategy before and after Black Friday. If you are having sales every single week all year, you are already training people that your products and services aren’t worth what you normally charge. If a price-incentive today is acting as a catalyst for sales the next few weeks and a very seldom, price-driven reward for your clients, then it may be a wise strategy. Like most things in business, if it is part of a well-constructed plan, it typically works much better than something thrown together at the last minute. And remember, just because everyone else is doing it, doesn’t mean it is right for your brand.

Defining Your Picture-Perfect Photography Client

Many photographers became interested in the profession to learn how to make money as a stay-at-home mom or dad. For many, it’s a side gig, which means a full plate of duties when we’re not taking or editing photographs. Whether you’re a parent or not, you likely have...

5 Ways to Revamp Your Photography Business Website for the New Year

With the start of a new year comes a feeling of freshness and excitement. You might feel extra motivated to find new clients and help them fall in love with the wall portraits you offer now that you’re a boutique portrait photographer. Maybe you’ve set a New Year’s...

How to Avoid Copying Competitors in Photography

As a photographer, you’ve probably felt the crunch of competitors everywhere you turn. You may have even heard comments like “Photographers are a dime a dozen, so I don’t spend money there.” or “My sister-in-law has a nice camera and takes our family’s pictures.”...