How to Develop Your Photography Business Plan


Photography Business Institute
Photography Business Institute

A photography business plan is crucial to your success. And it’s never too late to create one!

You’re midway through 2010 in your photography business.  And while I’m a firm believer of continuously going back to the photography business plan you put together at the beginning of the year, I’m a realist and know that many of us filed it away. Or maybe we started it, but just didn’t finish it. Life gets in the way, right? We have bills to pay and clients to service.

So the good news, if you didn’t write a photography business plan at the beginning of the year, it’s ok. You can start a plan any day of the year. It doesn’t have to be January 1. And that plan doesn’t have to be a 10 page or even 100 page exercise. You can do it in a few hours.

Start with an excel spreadsheet.

Divvy up the different segments of your business from which your revenue comes. And set goals of how much revenue you want to gain from each of those segments in the next 6 months.

Then break it down a step farther. How will you get that revenue? What does your average sale need to be? What products can get you to that average sale? Is that average sale achievable based on where you are now? How many clients do you need? And finally, how are you going to get those clients? What promotions will you run? What marketing materials will you develop? How many charities will you donate to?  See, it’s easier than you thought!

Here are 3 good reasons why a photography business plan is imperative to your growth and will save you countless hours in the next 6 months.

1) It Helps You Say “No”

When you have clearly defined on paper where you want to go in your business and what you want to achieve (I want to grow the newborn part of my business to gross sales of $200,000 this year by working with 100 clients at a $2,000 average sale), it’s so much easier to say no to things that don’t fit into your photography business plan.

This doesn’t mean just saying no to others, this also means saying no to yourself when you come up with shiny new ideas that don’t fit into your photography business plan. So rather than feeling guilty for not  having a good reason to say no other than that it just doesn’t feel right, your photography business plan provides support that shows you how certain activities really aren’t going to get you where you want to be.

Why spend time doing things that don’t help you achieve your goals?

2) It Shows You How Far You’ve Come

When you are head down, going 1000 mph, it’s hard to see how far your business has come over the last 6 months. You lose perspective.

I liken it to my 16 year old brother. Now that I live in Texas, I only see him a few times a year. Each time I see him, it feels like he’s grown 2 feet! But if I lived in Illinois, I’d see him everyday and his growth wouldn’t seem so remarkable. Your photography business plan helps you see where you were at the beginning of the year and the successes you’ve experienced due to your hard work. What more motivation do you need?

3) It Shows You Where You Need to Go

At the same time, there may be some areas of your business where you haven’t been as successful as you’d hoped. Maybe you planned to break into a new market and see a substantial amount of revenue from this market and instead growth has been slower than expected. Seeing this proof of what isn’t working is incentive to rework your plan and keeps you from spinning your wheels on activities that aren’t meeting your goals.

You can do this in a few hours, I promise. If you just put your mind to it, your photography business can thrive!





3 Ways to Market Your Photography Business Without Spending Money

A marketing plan is vital for any business, but as portrait photographers, some of the most successful marketing strategies don’t require big investments. You can watch your business grow by getting out into your community, talking to people, connecting with other...

Why Portrait Photography Is the Perfect Stay-At-Home Mom Side Hustle

While being a dedicated stay-at-home mom is a job all on its own, some moms (and dads) are also interested in finding flexible ways to earn extra money for their families. However, adding a new career to an already busy life of managing a house and caring for children...