Selling is a little like driving a stick shift.


Photography Business Institute
Photography Business Institute

One of our coaching clients gave me the best analogy the other day. After her first month or two of being in our coaching community, she said that it was all starting to making sense to her but she still wasn’t able to do certain things. She said she remembered when she was taught to drive a stick shift car. She was given the instruction and fully understood in her head how to do it, but when she went to do it, the car kept dying. With persistence, she got better, chugging along the street until it became driving a stick was second nature for her. Well, selling is a lot like driving a stick shift. To become a great sales person, you must first study and learn all you can about how to do it better. Some of the things you learn may seem overwhelming or confusing but as you continue through your life and your career, these skills will prove invaluable. Sales skills at their core are relationship making skills. The better you are at selling your products/services, the better you will be at making relationships throughout your life. Think about it. Getting your kids to eat their veggies is a sales skill. Getting your spouse to tackle the honey-do list with zest definitely takes sales skills. Making friends and building business relationships with vendors, all take sales skills. And creating clients who love what you do also requires strong sales skills. Selling is one of my favorite parts of my business. I love taking with people, figuring out what they need and creating custom art that my clients love and cherish forever!


Whether you are new in business or have been in business for many years, we encourage you to join us on 10.10.10 for some great sales ideas and strategies from 10 of the strongest sales professionals in the photography industry. We have spent months putting this amazing event and top-notch lineup together. This event, called 10 10 10, is over five hours of meaty, sales content. It doesn’t need to be scary if you listen to these simple step-by-step ideas. Hope you can make it!

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